Management & Methods
How to Set Annual Goals When There Is No Data?
A reminder: Click the up arrow to follow "FMCG Distributor Professional Consulting" for more marketing and distributor internal management content. Often, sales plans that seemed certain turn out to be unrealistic or presumptuous upon evaluation. Indeed, with the changing market environment, setting sales targets has become increasingly difficult: setting them too high can demoralize the team and misallocate resources, while setting them too low can miss market opportunities and leave you regretting that you could have done better.
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