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Articles by 左华
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In Sales, Revolution Is Bargaining
A reminder: click the 'FMCG Distributor Professional Consulting' above to learn more about marketing and distributor internal management. The article discusses the importance of bargaining in sales, illustrated by anecdotes and strategies such as using the 'late-mover advantage', protecting bargaining power, and employing the 'two steps forward, one step back' tactic.
左华Year-End Guide: How to Negotiate a Raise with Your Boss
As the year ends, many marketing professionals consider asking for a raise. However, not everyone is qualified to negotiate. This article outlines three essential conditions—exceeding average sales performance, demonstrating a favorable cost-benefit ratio, and possessing irreplaceable skills—and offers strategic advice on how to approach the conversation effectively.
左华