Articles by 金牌布兰德

Craft Beer Arrives

This article from WeChat public account CBNweekly2008, republished with permission. Every evening at dinner time is the busiest period for 'Red Flame General', a Korean BBQ restaurant in Beijing's Chaoyang District. The restaurant's menu features over 20 imported beer brands but no traditional domestic ones, reflecting a shift in consumer preferences. As traditional domestic beer sales decline, imported and craft beers are gaining popularity among young, affluent consumers, driven by a desire for higher quality and novel experiences.