Articles by 杨江涛／王金卫

For 'Wahaha and Co.' to Survive in the Internet Age, It's Time to Get Tough

Over the past 30 years, China's FMCG giants built hierarchical channel models that outcompeted rivals. Now facing the ceiling of product surplus, these advantages have become liabilities. In a saturated industry, is there still a chance for those relying on numerous distributors?