Retail Formats
Behind Alibaba's Joint 1 Billion Yuan Investment in Yike Convenience Stores: Is Convenience Store a Good Business in China?
The convenience store industry in China, which has struggled for over 20 years, is entering the darkness before dawn. Alibaba and Bailian Group recently invested 1 billion yuan to launch Yike Convenience, with its first store opening in Shanghai and plans for 500 stores this year. Yike focuses on a "convenience store + dining" concept, with dining areas taking up 60% of the store space.
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