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Articles by 电商君
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Community Group Buying's Second Half: Orange Heart优选 Fights to Survive by Cutting Losses!
As the community group buying sector cools, Orange Heart优选, once a high-flying player backed by Didi, is pivoting to wholesale after its entry was removed from the Didi app. The company is cutting losses and seeking survival amid intense competition and profitability challenges.
电商君How Profitable Is Selling Near-Expiry Food? No Advertising, Only Selling Two Hours a Day, Some Earn Over 15 Million Yuan a Year!
A 90s-born entrepreneur in Nanjing runs five near-expiry food supermarkets with annual revenue exceeding 15 million yuan, achieving financial freedom. His success stems from leveraging the low prices of near-expiry products as a traffic driver, maintaining a comfortable shopping environment, and strategically managing product mix and sourcing.
电商君Supermarket Owner Under the Community Group Buying Craze: After a Month of Effort, My Business Finally Collapsed!
At the end of 2020, community group buying became the hottest trend, with giants fighting over consumers' grocery baskets. The most heated topic is its impact on supermarkets and convenience stores. However, few have focused on the supermarket owners themselves, who are the center of attention but strangely voiceless in this war of words. This article tells the story of Xiao Wang, a small supermarket owner in Beijing, who tried to cooperate with a group buying platform as a group leader but found his situation worsened, ultimately giving up.
电商君Founder of Unmanned Shelf: I Underestimated Human Greed and Overestimated the Quality of White-Collar Workers!
Some predict that unmanned shelves will become the next 'shared bikes', with massive capital inflows leading to extreme market expansion, but due to low barriers and lack of differentiation, they may easily fall into the same subsidy war, leaving a mess after the battle. Recently, many office buildings in first- and second-tier cities have added an office 'convenience store', with shelves stocked with various snacks, each carrying a QR code for quick payment. Ma Yun...
电商君