Articles by 司马慎独

Field Research in 3 Counties, Interviews with Over 120 Group Leaders: Unveiling the Real Community Group Buying in Lower-Tier Markets

This article presents findings from field research in three county-level cities, including interviews with over 120 group leaders and 500 consumers, to reveal the real state of community group buying in lower-tier markets. Key findings include the persistence of cold-chain gaps, lack of platform loyalty, and the unprofitability of grid warehouses, leading to strategic recommendations for platforms.