AUTHOR ARCHIVE
Articles by 袁来如此
Browse 2 New Distribution articles by 袁来如此.
Published articles
2 articles · Page 1 of 1
A 10-Billion-Yuan Market: How Can Distributors Grab a Share of the Surging Soy Milk Market?
This article discusses how distributors can operate in the soy milk market during its early stages, focusing on consumer behavior, channel selection, and communication strategies. It emphasizes targeting young consumers, focusing on specific consumption occasions like small restaurants, and avoiding generic nutritional claims.
袁来如此Controversy! Liquid Soy Milk, a 10-Billion-Yuan Market?
The decline in China's soft drink sales has persisted since 2016. With consumption upgrading and health trends, plant-based protein beverages have entered consumers' view, with soy milk now in focus. This article presents both supportive and skeptical views on whether soy milk can become a 10-billion-yuan market.
袁来如此