Articles by 澄韵 袁来

This Beverage Once Fought Over by Distributors, Why Is It Rapidly Declining?

At the 2017 Chengdu Sugar and Wine Fair, glucose rehydration drinks were a hot category, with many brands exhibiting and distributors rushing to secure agency rights, leading to rapid nationwide distribution. A year later, New Distribution investigated the product's performance and found a starkly different reality: poor sell-through, unsold inventory, and a market that has largely rejected the product outside of special channels.