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Articles by 郭苏妍
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How Has China's 100-Billion-Yuan Ready-to-Drink Tea Market Evolved?
On a weekday noon in May, Shi Wenzheng stood before the chilled shelves at FamilyMart, choosing a drink to pair with her lunchbox. She makes this decision at least three times a week, so familiar with the four shelves that she knows exactly what sits in each spot. She always hopes to spot something new to try, and that day, Nestlé's quietly launched tea drink called 'Cha Cui' quickly caught her eye. Among the four shelves, one entire shelf displayed tea drinks from various companies and brands, but Nestlé's 'Cha Cui' stood out with its bold text design emphasizing real juice, low sugar, tea, and cut fruit imagery, as if it couldn't wait to tell her something.
郭苏妍As Tea and Coffee Shops Multiply, Dairy Companies May Be the Biggest Winners
As tea and coffee shops proliferate, dairy companies are finding new business opportunities by supplying fresh milk and customized dairy products to these outlets, with brands like Meiji, Wei Chuan, and New Hope prominently displayed in stores.
郭苏妍What Does the P&G Alumni Network Mean for Chinese Business?
Former P&G employees, known as the P&G Alumni, have formed a network that has significantly influenced Chinese business. This article explores how P&G's training system produced top Chinese managers who moved to local companies and internet firms, shaping modern marketing and management practices.
郭苏妍