Articles by 闻宏伟

The Shift in the Beer Market: From Grabbing Share to Prioritizing Profit

Why is the long-awaited shift beginning to emerge? On one hand, the development environment of the beer industry has changed. In 2014, China's beer industry output experienced its first negative growth in history, with a decline of 0.96%, and in 2015, the decline further widened to 5.06%. Meanwhile, imported beer has taken advantage of the situation, with annual import growth rates of 50-80% over the past four years, capturing a 1.3% market share. New categories such as premixed drinks are also encroaching on the beer market. For domestic producers, as the pie continuously shrinks and the high-end market is eroded, the decades-long strategy of grabbing share is increasingly losing its significance.