Management & Methods
One Ramen Brand Hits 250 Million: How Did Ramen Talk Achieve Crazy Growth?
Before the Spring Festival, Ramen Talk won the Tmall 2020 Potential New Star Brand Award, and after the festival, its co-branded 'Warm Heart Chicken Soup Noodles' with 999 Ganmaoling gained a wave of reposts and likes. Founder Yao Qidi aims to exceed 600 million in 2020, but with strong demand for instant food amid the pandemic, the target may rise to 1 billion. From a team of 3 to over 100, and from monthly sales of tens of thousands to 250 million in 2019, the Japanese-style instant food brand 'Ramen Talk' shows remarkable growth.
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