Management & Methods
Practice | Relying on Self-developed Digital Platform, Frozen Food 'Newbie' Achieves Annual Sales of 200 Million in 2 Years
The 'Internet+' is a current hot topic, with digitalization and informatization sweeping across industries. How can the frozen food distribution business collide with the Internet? Today, we look at a case—Xiaocan Frozen Food Network. In just two years, without any local market resources, the platform has reached 3000+ SKUs, served 8000 restaurants, and achieved annual sales of 200 million yuan. The founder, Zheng Jiale, transitioned from a programmer to the frozen food industry with no prior experience, starting from scratch. How did he achieve such impressive results?
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