Consumer & Categories
Shocking! How Many Chinese Families Are Being Squeezed Dry by Foreign Milk Powder?
Every Chinese parent knows the saying 'Never let children suffer.' From birth to early childhood, they spare no expense to provide the best food, clothing, housing, and entertainment, a competitive parenting style that has trapped millions of families and created business opportunities. Milk powder, as a child's 'first food,' is a necessity with high frequency, long cycle, and high unit price, making it a 'gold-coin-spitting donkey' for merchants. Under the influence of the 'best' parenting concept, many foreign brands exploit parents' desire for optimal nutrition, segmenting homogeneous products into tiers and labeling them as 'premium,' 'original,' 'original packaging,' or 'multifunctional,' while raising prices to extract high profits in the Chinese market.
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