Articles by 浓谈君

In-depth: A Comprehensive Look at Matching and Self-operated Models in B2B Platforms

The rise of B2B e-commerce in recent years, especially platforms centered around 'finding' (e.g., finding suppliers or products), has brought two controversial concepts to the forefront: matching (撮合) and self-operated (自营) models. Under pressure to generate revenue and profits, many platforms have gradually adopted self-operated businesses. The commodity market rebound in 2016 taught harsh lessons to entrepreneurs who lacked real trading experience. There is no definitive answer to what constitutes true self-operated business, which businesses should adopt self-operated models, and which should use matching; it requires exploration by each platform.