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Articles by Amy
Browse 27 New Distribution articles by Amy.
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More Beverages Sold, Less Money Earned: Some Distributors Begin to Recalculate a 'Non-Mainstream Category'
A beverage distributor with ten years of experience described this year's business as 'selling more goods but earning less money.' As promotions pile up, profits thin out, prompting more distributors to reconsider their product mix. In this context, some are turning to non-mainstream categories like areca nut, with new-style products such as Bingqi gaining attention for their longer shelf life and higher margins.
AmyThe Retail Logic Has Really Changed! One Operator Achieves Monthly Sales of 10 Million, How Do Distributors Find New Growth?
In recent years, the retail sector has undergone dramatic changes, but for many distributors, this 'retail revolution' has made business harder. However, some distributors have found new growth by shifting their focus to understanding specific consumer groups and leveraging platforms like Dewu, where they achieve high sales with low costs and high efficiency.
AmyProven Hit: Lay's Honey Butter Flavored Fries Launch Nationwide, Distributors Get Ready to Take Orders!
There are many new snacks, but few truly win over young consumers and let channels reap the rewards. Lay's latest new product—Lay's Honey Butter Flavored Fries—has successfully captured young consumers. With a delicious product, attractive giveaways, and fun interactions, it quickly ignited the market through channel placement and content marketing. Before the nationwide launch, it already showed 'blockbuster' potential: consumers actively buy and share, sales move fast, and stores reorder enthusiastically. Lay's Honey Butter Flavored Fries will launch nationwide on August 1st. Next, it's the critical moment for channel partners to drive sell-through.
AmyHow a Bowl of Instant Noodles Defines the 'Standard of Good Noodles'? See Master Kong's Confidence and Know-how
In an era of abundant goods, consumers face a dizzying array of choices and have become more cautious. The nationwide rush for Pangdonglai's products and the sustained popularity of Hema's hits essentially stem from the trust they've built as 'safe to buy blindly.' So how can brands establish such consumer trust? The entire market is seeking answers. In the FMCG industry, especially in the instant noodle sector, products are highly similar and flavor competition is fierce, yet there has never been a clear standard for what truly constitutes good quality.
Amy"Li Gui" Exposed: Longjiao San Wins Another Case—What Signal Does This Trademark Lawsuit Send?
As the 25th World Intellectual Property Day approaches, the century-old throat care brand Longjiao San (Ryukakusan) has won two trademark enforcement lawsuits in China. The Jinjiang City People's Court in Fujian ruled that Fujian Jiujiuwang Food Industry Co., Ltd. infringed on Longjiao San's registered trademark by using a highly similar mark, ordering it to stop infringement and pay compensation; the Zhuji City People's Court in Zhejiang ruled that Chao'an Buer Chen Food Technology Co., Ltd. and former store operator Ying Huahong committed trademark infringement and unfair competition, ordering them to cease infringement and pay damages.
AmyShen Teng's First Endorsement of a Domestic Soda Brand: How Far Can the Northeast's Popular 'Guangdong Zhenzhen' Go?
In today's fiercely competitive market, brand development and sales growth often accompany a well-known brand ambassador. Recently, Shen Teng announced his endorsement of the Zhenzhen brand, bringing the drink he loved since childhood to consumers nationwide. This high-profile announcement, which quickly trended on social media, not only shows his personal recognition of the brand but also indicates a deep cooperation between the two parties.
AmyBrand Rejuvenation: Baixiang Dala Jiao Opens New Channel Windows
A viral video on Weibo showed young people dressed as Honor of Kings characters moving goods at a convenience store in Shanghai, sparking a trending topic. Baixiang Dala Jiao quickly seized the moment, announcing a second collaboration with the game and launching an innovative marketing campaign that integrates online and offline channels to deepen its youthful brand image.
AmyStrategic Renewal and Quality Advancement: How Lee Kum Kee Creates a New Growth Paradigm in the Condiment Market
Recently, Lee Kum Kee China (hereinafter referred to as Lee Kum Kee) held its 2024 distributor conference in Guangzhou, gathering channel partners from across the country. The conference not only reviewed the past fiscal year's achievements but also showcased the story behind Lee Kum Kee's commitment to quality. Highlights included the unveiling of two upgraded product lines, the 'Purple Crown' and 'Red Crown,' and a special honor from the China Space Foundation, presenting a blueprint of confidence and hope for long-term growth and high-quality development for Lee Kum Kee's distributors.
AmyInstant Hit: Jinmailang's "Green Beef" Noodles Swim Against the Tide
A city distributor sold 10,000 units of Jinmailang's zero-fried noodles in a single month, while a county-level distributor moved 1,000 units monthly. The viral Douyin trend for banmian (board noodles) is part of Jinmailang's "0-Fried Healthy Noodles" series, now in short supply online and offline. Amid post-pandemic sales declines, Jinmailang's Lanfanfan zero-fried line is bucking the trend, backed by 20 years of R&D and a bold green packaging strategy.
AmySix Walnut Teams Up with National Distributors for 'Love Exam Transport' – Why Are Distributors Eager to Join?
Six Walnut's 'Love Exam Transport' initiative stands out for its deep connection and mutual empowerment with distributor partners, combining social responsibility with brand building. By mobilizing distributors nationwide, the campaign not only aids students but also enhances brand reputation and distributor business opportunities.
AmyFrom a "Good Bowl of Noodles" in the Classroom: The Significance Behind Master Kong's Food Safety Initiatives
In the food industry, food safety has always been a focus of public concern, while the healthy growth of the next generation is also a key social issue. Undoubtedly, food safety is closely related to the health of the next generation. Therefore, cultivating the next generation's awareness and understanding of food safety is of great significance for safeguarding public health and the sustainable development of the food industry. As the industry continues to evolve, Master Kong, as a leading enterprise, has proactively taken on the social responsibility of food safety education for the next generation, persisting in this effort for over a decade.
AmyOfficial Launch! Six Walnut Teams Up with G666 High-Speed Rail for the Smoothest Chinese New Year!
On January 13, Six Walnut partnered with G666 high-speed rail to launch a public welfare initiative, 'Ride G666, Drink Six Walnut, Have the Smoothest Chinese New Year.' The specially decorated train, named 'Six Walnut · Six Six Great Smooth,' featured festive decorations and onboard activities to help returning travelers feel the warmth of the holiday.
AmyRide the G666 High-Speed Rail with Six Walnut for the Smoothest Chinese New Year
On January 7, the first day of the Spring Festival travel rush, Six Walnut launched a lucky draw campaign via Xinhua Net, inviting netizens to share their stories related to the G666 high-speed rail and returning home for the Chinese New Year, with the chance to win a free ticket home. The campaign runs both online and offline, with the online phase lasting until January 16.
AmyPolicy Tailwinds: What New Trends Will the Upcoming New Year Goods Market See?
With the optimization of epidemic prevention policies, the upcoming New Year goods market is expected to see a strong recovery. Distributors must seize the opportunity to maintain their market share and pursue growth, especially in the gifting sector where health-conscious products like nut gift boxes are performing well.
AmyMaster Kong's Royal Feast x Luo Yonghao: A 30th Anniversary Masterstroke That Wins Over the Most Discerning Critics!
Recently, Master Kong teamed up with Luo Yonghao to shoot a quirky short ad. In the video, Luo transforms into a ravenous monster threatening to destroy the city; human offerings of various delicacies fail, but the appearance of Master Kong's Royal Feast instant noodles finally quells his fury. The exaggerated plot, special effects, and humorous persona led netizens to praise the ad as brilliant. Within less than 90 seconds, the short film spread rapidly across platforms, drawing attention. From an industry perspective, this promotion not only showcases excellent advertising strategy but also represents an effective interaction with consumers from both brand and product angles.
AmyWhy Junlebao's New Lezhen Formula Has Become the Undisputed Choice in the Market?
Recently, Junlebao's Lezhen brand underwent a comprehensive upgrade, leading the lactoferrin formula segment with a golden ratio of 100mg/100g lactoferrin. This marks another ultra-premium flagship product following Youcui Organic Formula. As China's demographic dividend fades with declining birth rates, the infant formula industry has entered a stage of stock market competition, where core competitiveness now hinges on brand, product diversification, mature user management, healthy growth targets, stable pricing, and full industry chain coordination.
AmyYangyuan Six Walnut 'Confucius Temple Blessing Can' Launches: Insist on Doing Things That Can Continue to Happen in the Future!
On February 27, coinciding with the 100-day countdown to the college entrance exam (Gaokao), Yangyuan Six Walnut's annual 'Confucius Temple Blessing Ceremony' kicked off early. This is the second edition of the ceremony, and this time, the brand collaborated with Qufu Confucius Temple to launch a special 'Confucius Temple Blessing Can' to ease the anxiety of students and parents during the exam preparation period. By persistently holding this event every Gaokao season, the brand aims to strengthen its cultural ties and support students.
AmyFrom a Brand Marketing Perspective: How Master Kong's Braised Beef Noodles Uses "Flavor" to Create a "Classic"
Throughout business history, successful brands have invariably implanted a powerful brand perception in consumers' minds. This perception may start as a piece of text or a symbol, but through long-term cultivation and careful crafting, it transforms into cultural recognition that directly influences purchasing behavior. Examples include "Charge for 5 minutes, talk for 2 hours," "For dandruff, of course Head & Shoulders," "Just do it," and "Visit HLA twice a year."
AmyAnalyzing Six Walnut's Core Approach to Long-termism from the 'Time's Friend' New Year's Speech
On December 31, 2021, Luo Zhenyu delivered his 7th 'Time's Friend' New Year's speech as scheduled. This year's speech was special because the team learned just 90 hours before the event that the 12,000-seat venue could not have an audience. The contingency plan that followed was flawless: Luo and musician Feiyu carried the entire show alone. No audience was fine; what mattered was that Luo tried to interpret the theme of the 2021 New Year's speech: 'So that's how it can be done!' 'Time's Friend' has always emphasized persistence and the value created by time, but this year's content was different, focusing not on models and methods but on a shift in mindset: 'Will is important, but the bulldozer is more important.'
AmyThe Era of Goat Milk Formula Breakthrough: How Can Distributors Achieve Synergistic Growth in B&C?
Recently, the State Administration for Market Regulation issued new regulations for infant goat milk formula, stipulating that products using bovine whey powder (commonly known as 'mixed goat' or 'half goat' milk powder) can no longer be labeled as 'goat milk powder'. This has prompted many 'half goat' companies to consider transitioning to 'full goat' or exploring other niche categories. The new regulations accelerate the standardization and upgrade of the goat milk powder market, benefiting brands focused on pure goat milk protein formulas.
AmyWhy Can Liuliumei Consistently Be a Leading Player in the Chinese New Year Snack Market?
As the Double 11 shopping festival heats up, its results serve as a barometer for FMCG brands preparing for the upcoming Chinese New Year. Liuliumei, a brand specializing in plum snacks for 20 years, topped the Tmall plum food sales chart and the popular snack chart on November 1, selling 500,000 units of its Guofeng Six-Flavor Plum Family Bucket, demonstrating its continued success in the New Year snack market.
AmyNew Brand "Huamian" — What's Behind Its Ambition to Be "China's No.1 Boiled Noodle"?
Within just 15 days of its launch, the new brand "Huamian" surged to the top spot in sales for "noodles"/"ramen"/"quick-boiled noodles" on Tmall. This raises the question: what's the story behind "Huamian"? How does this quick-boiled noodle differ from other instant noodles? And who is behind its unique artistic style? Driven by curiosity, the author delved into the brand to uncover the answers. Breaking out in an old track, it was born for new consumer groups. China is a major noodle country with thousands of years of noodle culture.
AmyEarnings Report Analysis | Yangyuan's 2021 H1 Report Released: Upgrades and Reforms Show Results, Paving the Way to a 100-Billion Vision!
On August 22, Yangyuan Beverages released its 2021 H1 report. The announcement shows that in H1 2021, Yangyuan achieved operating revenue of 3.411 billion yuan, a year-on-year increase of 91.27%, and net profit attributable to shareholders of listed companies was 1.159 billion yuan, up 63.85% year-on-year, with both revenue and profit growing. Yangyuan stated that the significant revenue increase was mainly due to the low base in the same period last year, affected by the COVID-19 pandemic and the earlier Chinese New Year, while effective pandemic control and the later Chinese New Year this year led to a substantial recovery in market demand.
AmyJune Fresh Releases China's First Salt-Reduction White Paper: What Is the 'True' Standard in the Post-Zero-Additive Era of Condiments?
In February 2021, the National Poverty Alleviation Office was abolished and replaced by the National Rural Revitalization Administration, marking the complete eradication of rural poverty and the shift toward building a moderately prosperous society. This signifies that consumption upgrading is not a local phenomenon but a holistic one, not future tense but present continuous. The era drives the rise of salt-reduction awareness, and June Fresh has taken the lead by releasing the first salt-reduction white paper, setting a new benchmark for the industry.
Amy