Dealer Operations
Bold FMCG Distributors Dare to Act Without Understanding New Retail!
The history of FMCG distributors is a business history of daring. Some say FMCG distributors are typical businessmen, and if you add a qualifier, they are 'typical small businessmen'! In the context of the recent buzzword 'entrepreneurship', they are a group of persistent entrepreneurs who started early. Their original motivation was the simple dream of 'making money', and as long as they could make money, anything goes! Thus, when we visit distributors, we often hear older distributors recall: back then, I started by selling cigarettes, firecrackers, agricultural products...
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