E-commerce & Instant Retail
Deep Dive | The Unofficial History of Social E-commerce in China
On May 3, 2019, Yunji went public, becoming the first social e-commerce stock in China. On May 8, 2019, Beidian officially announced a financing of 860 million yuan. Since the beginning of 2019, mainstream capital and media in China have turned their attention back to social e-commerce, focusing on leading players such as Yunji, Beidian, Mia, and Pinduoduo. The question is whether the capital market needs or recognizes a second or third Yunji, and where the future of social e-commerce lies after Yunji's IPO.
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