Articles by 赋能全球品牌

Down-Market Expansion, Low-Price Goods: Are Offline Discount Stores Heading Toward 10,000-Store Scale?

In recent years, as the macro environment has changed, people's lifestyle choices have gradually shifted. At the consumption level, 'affordability' and 'being frugal' seem to be becoming a trend or fashion. In this context, along with the recovery of the offline retail world, various offline discount stores have increasingly appeared in the public eye. Unlike traditional supermarkets, which have shown losses and weakness in the past two years, iBrandi has observed frequent expansion and financing activities among offline discount stores. In the past year alone, at least five discount store chains completed financing rounds.