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Articles by 王立岩
Browse 3 New Distribution articles by 王立岩.
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Standard Action Breakdown for Promoters in Supermarket Promotions
Supermarket channels have become one of the most important sales links in the circulation of goods in the market economy. Promotions, as a sales form, have been gradually recognized and accepted by consumers due to their versatility and direct benefits. However, as consumers become more savvy and competition intensifies, promotions have become a common tactic. This article explores how to quantify and break down promoter behaviors into a twelve-step process to improve sales execution and management.
王立岩Standardized Breakdown of Supermarket Promoter Actions
As supermarket channels have become a crucial sales link in the market economy, promotions have evolved from novel to commonplace, with consumers now savvy to these tactics. This article explores how to quantify and standardize promoter behaviors through a case study, presenting a twelve-step process to improve sales execution and control.
王立岩How Should Distributors Operate OEM Products?
Mr. Xu from Hebei, a general distributor of a well-known liquor brand, decided to launch his own OEM liquor brand to reduce dependence on the manufacturer. However, after six months, he faced issues such as low brand awareness, insufficient market funds, and unclear product selling points. This article analyzes the key factors distributors should consider for successful OEM operations, including market segmentation, positioning, product strategy, pricing, channels, promotion, and product lifecycle management.
王立岩