Articles by 陶桂兵

The 'Fall' of Wahaha: Is It Rooted in Zong Qinghou?

Zong Qinghou's will has penetrated every fiber of Wahaha. He once reflected on the company's decline in a CCTV interview, citing the lack of new blockbuster products as a key factor. However, the author argues that this explanation is superficial, as Coca-Cola has thrived for over a century without such concerns. The real issue lies in Wahaha's opportunistic development model, which neglected institutional innovation, and Zong himself has become a central part of the problem.