Articles by 郭洁

FMCG Industry Shifting Towards a 'Consumption-Driven' Model | In-depth Report

Since the 2008 global financial crisis, the world economy has been in constant turmoil, and China's economic growth center has gradually declined. The 6.9% GDP growth rate confirms the arrival of the 'new normal' economy, and China's economy will soon shift from an 'investment and export-driven' model to a 'consumption-driven' one. A recent consumer goods report by Roland Berger points out that Chinese consumers are exhibiting richer consumption behaviors: declining disposable income and extensive consumption experience are making consumption decisions more rational and sophisticated, while rapid changes in consumer demand and differentiation are creating new needs.