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The 'Risks' and 'Opportunities' Behind Nongfu Spring's Coffee Venture
From OYO Hotels launching 'Fenran' coffee, Sinopec partnering with Lian Coffee to release Yijia Coffee, to Suning Xiaodian entering the coffee business, more and more companies are interested in the coffee business, seemingly everyone believes the coffee market is worth occupying. Nongfu Spring, which started with bottled water, has shown great interest in coffee, launching Tanbing in May to enter the ready-to-drink coffee business; after partnering with Wumart to place fresh-ground coffee machines in Wumart convenience stores and supermarkets, it recently continued its 'persistent' pursuit in the coffee field by launching three new coffee products: low-sugar latte, sugar-free black coffee, and no-sucrose latte.
丹丹Jianlibao's Return to the Mainstream: Will It Be the Next Beibingyang?
Jianlibao and Beibingyang, once iconic Chinese beverage brands, fell from grace after their peak. Beibingyang successfully revived in 2011, while Jianlibao, after a turbulent ownership history, returned in 2016 and is now trying to regain relevance with a new slogan. The article compares their strategies and questions whether Jianlibao can replicate Beibingyang's success in the competitive functional drink market.
丹丹