Consumer & Categories
Impressive! China Completed in Just 20 Years the Entire Beverage Development Process That Took European and American Countries 80 Years!
This article traces the evolution of China's beverage industry from the 1980s, when soda dominated, through the market reforms of the 1990s and the subsequent waves of carbonated drinks, bottled water, tea drinks, juices, functional drinks, dairy drinks, herbal tea, and plant protein drinks. It highlights key brands and milestones, concluding that the industry has entered a 'new normal' phase of slower growth, requiring differentiation.
饮料配方研发