Dealer Operations
Should Distributors Do Gift Boxes? If So, How?
A week ago, many distributors were confident that the epidemic was under control and that the Spring Festival gift box market would see significant sales. However, the resurgence of cases in Shijiazhuang, Hebei, has cast doubt. This article discusses whether distributors should engage in gift boxes this year and, if so, how to plan and execute effectively, focusing on market characteristics, manufacturer policies, and key operational points.
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