Articles by 李家宝

Cainiao Unveils Heavy Cargo Solution: Integrated Commerce and Logistics to Boost Merchant Sales

At the 7th China FMCG Channel Innovation Conference held in Chengdu, Li Jiabao, Director of Cainiao Supply Chain's FMCG Industry, introduced Cainiao's heavy cargo solution. By labeling and weighting 'delivery to door' across the entire chain, heavy cargo merchants saw significant increases in exposure, conversion, and repurchase rates. Additionally, Cainiao's heavy cargo warehouses expanded service models, leveraging its B2B city distribution network to offer merchants various delivery services such as intra-city warehouse and store delivery.