Consumer & Categories
Xiaomi's Ecosystem Isn't Enough, Lei Jun Sets His Sights on Tea Drinks! Are You OK???
As a pioneer of 'Internet+', Xiaomi has been like a catfish, disrupting traditional industries that used to make easy money. This time, Lei Jun and Xiaomi are stirring up the beverage industry! On October 13, Xiaomi's 'Mijia Youpin' mall launched six 'Pingze' tea bags. In recent years, internet-famous tea shops like Heytea and Sang Tea have been thriving, sparking an 'Internet+ tea' trend. NetEase Yanxuan sells tea, JD Finance invests in tea, but Lei Jun was earlier. As early as early 2015, Lei Jun led Shunwei Capital in a $10 million Series A investment in Zuipin Mall, a tea vertical e-commerce platform.
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