Articles by 戚俊文

Five Things Distributors Must Do to Prepare for the Mid-Autumn Festival

As the Mid-Autumn Festival approaches, distributors and manufacturers enter a busy preparation period, with sales during this time often accounting for one-third of annual revenue for baijiu distributors. To seize this opportunity, distributors must master five key actions: conducting a promotional activity, organizing an ordering conference, carrying out a street-by-street distribution push, making effective visits to core consumers, and implementing a team assessment and incentive scheme.