Articles by 叶心冉

Pet Industry's Comfortable Profits Are Over: Domestic Pet Food Leader BRIDGE Offers an Upgrade 'Blueprint'

In conversations, Liu Yi, CEO of BRIDGE, emphasizes that terms like 'define' and 'transform' are inaccurate, especially from the consumer perspective, as they impose subjective thinking. He advocates for feeling and experiencing rather than relying solely on limited traditional data methods or pie charts. This dialogue revolves around the digital upgrade of domestic pet brands, where Liu Yi's cautious language stems from his hands-on experience in driving digital transformation across the company.