Consumer & Categories
The New Domestic Goods Explosion: How to Go from 'Traffic' to 'Sales'?
At the recent 'China Brand Day' forum, renowned financial writer Wu Xiaobo shared data comparing domestic and international brands in price and sales, surprising many. For instance, Tide sells for 36.8 yuan while domestic brand Liby sells for 42.9 yuan and surpassed Tide in sales in 2017. Other surprises include Anta's 'Marvel' collaboration priced at 898 yuan and Feihe infant formula priced higher than international brand Wyeth.
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