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Articles by 吕鑫燚
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Aldi China 'Betrays' ALDI
Aldi China, once hailed as the 'originator of hard discount', is now anxious. It has established a marketing department, invited a celebrity to its ads, and even mocked Sam's Club for oversized packaging. With its own-brand strategy and 9.9-yuan products, it has shifted from a 'premium community supermarket' to a 'quality at low prices' positioning, signaling a departure from ALDI's core principles.
吕鑫燚The New Battle of Two Water-Selling Billionaires
Two Chinese billionaires who have achieved financial freedom are entering the private equity arena, reigniting their rivalry. Zong Qinghou, founder of Wahaha, and Zhong Shanshan, founder of Nongfu Spring, have both recently established private equity firms, marking a new chapter in their long-standing competition.
吕鑫燚