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Articles by 张狗子
Browse 2 New Distribution articles by 张狗子.
Published articles
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Discount Retail and Pangdonglai's Transformation: Just the Tip of the Iceberg in FMCG Order Restructuring
The FMCG industry is facing unprecedented changes: the old order built over the past 30 years is crumbling, and a new order is emerging. Understanding this requires looking beyond isolated hot topics like discount snack stores, Pangdonglai's store overhauls, or Nongfu Spring's green bottle, to see the underlying market shifts. This article analyzes the changes across the consumer-retailer-distributor-brand chain, offering insights for industry professionals.
张狗子Hard Discount Has No Secrets
Hard discount is a direct translation of the English term, referring to a retail model that differs from soft discount by cutting unnecessary costs and actions to sell products at rock-bottom prices. This article discusses the three stages of resistance that hard discount faces in China: industry-wide opposition, intense competition among peers, and the challenge of building product capabilities.
张狗子