Retail Formats
Freshippo's Busy 2023
On September 9, Freshippo officially revealed that it would open 30 stores in September, including 16 Freshippo stores, 3 Freshippo mini stores, and the first Freshippo 'Premier' black-label store. Freshippo stated that the 'Premier' store will feature many unique products and domestic first launches of some imported goods. Meanwhile, in a self-reform effort, Freshippo will fully transform into a discount store model across three dimensions: differentiated products, building a vertical supply chain, and controlling internal operating costs. Hou Yi said that the Chinese retail market still has many shortcomings and needs to develop a business model with Chinese characteristics and international advanced retail experience.
刘敏露