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7-11 Defeated! China's Convenience Store King Opens Over 200 New Stores Monthly, with Revenue Exceeding 10 Billion!
Despite the common perception that Japanese convenience stores like 7-11, FamilyMart, and Lawson dominate the market, Chinese local brands have actually outperformed them. According to Deloitte research, the top convenience store chain in China is the local brand Meiyijia, with FamilyMart ranking fourth and 7-11 only fifth. Notably, 7-11 entered China as early as 1978, while Meiyijia was founded in 1997, 19 years later. This article explores how Meiyijia, starting later and with fewer resources, managed to defeat industry giant 7-11.
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