Consumer & Categories
Xiaoming Classmate and Tea π Get New Looks: Ready-to-Drink Tea Kicks Off Summer Beverage Battle! Who Will Stand Out?
As health awareness rises and young consumers gain influence, major brands are revamping their tea drink packaging to capture attention and gain market share. On April 15, Beijing Business Today reporters found that Uni-President's Xiaoming Classmate launched a co-branded packaging with the British Museum, following Nongfu Spring's recent upgrade of Tea π. Industry insiders believe the slowing growth of the ready-to-drink tea market is pushing companies to innovate and seize the peak season's benefits.
李振