AUTHOR ARCHIVE
Articles by 卫哲
Browse 3 New Distribution articles by 卫哲.
Published articles
3 articles · Page 1 of 1
Former Alibaba CEO Wei Zhe: Rewards and Punishments Must Be Clear, Use Heavy Penalties in Troubled Times
Management is definitely a science, and the core of management science is based on understanding human nature. Many people ask, after being with Ma Yun for so many years, what is Ma Yun's greatest strength? First, human nature. Second, the essence of business. Third, a feel for the internet. From historical military reforms to organizational change, Alibaba's biggest product is its ability to produce cadres.
卫哲Why the Internet Can't Kill Convenience Stores?
The article argues that convenience stores thrive because they serve young, mobile-native consumers who value convenience and fresh food, and that the internet cannot replace the in-store experience. It proposes strategies like membership programs, virtual stores, and empowering employees to achieve monthly sales of 2 million yuan per store.
卫哲Why Can't the Internet Kill Convenience Stores?
Winning the youth wins the world. Convenience stores are favored by capital because they attract the youngest demographic, particularly the post-90s and post-95s, who are mobile internet natives. The internet has failed to kill convenience stores because they excel in speed and quality, not in variety or price, and the last 500 meters must be walked by consumers, not delivered by businesses. To increase profitability, convenience stores must focus on converting foot traffic into loyal members, achieving 1,000-2,000 electronic members per store, and targeting monthly sales of 2 million yuan per store by leveraging hot food, membership systems, virtual stores, and supply chain efficiency.
卫哲