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E-commerce & Instant Retail

No Cooking, No Boiling, Just a Bottle of Water: How Self-Heating Hot Pot Became the New Internet Sensation, Selling Over a Million Units Monthly?

If you had to pick an essential food for train travel, instant noodles would likely be most people's choice. Many have experienced being tempted by someone else's bowl of braised beef noodles on a train. A recently emerged instant food marvel allows you to make even cup noodle eaters envious on the train. It doesn't even require boiling water—just a bottle of mineral water and a wait of about ten minutes to enjoy a hot pot with both meat and vegetables! This is the self-heating hot pot that has swept across major e-commerce and WeChat business platforms this year, also going viral on social media. Also known as instant hot pot, convenient hot pot, or light hot pot.

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