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How Can the FMCG Industry Reduce Costs and Increase Efficiency? See How the Top Students Answer
Finding growth is the eternal mission of every enterprise and marketer, but achieving it is often elusive. A clear trend is that domestic consumption growth has slowed in recent years, compounded by recurring pandemic outbreaks, making growth increasingly difficult. On June 15, New Distribution invited four guests—Liu Xinggang, CEO of Hsu Fu Chi International Group; Zeng Jian, Co-founder and Senior Vice President of Xinchao Media; Zhou Weiping, Founder and CEO of a1 Snack Research Institute; and Cheng Xiao, Head of New Retail at Qianwei Central Kitchen and General Manager of Qianwei Youxuan—to discuss the main battlefield for FMCG growth after the pandemic.
小新From China Resources Snow Breweries' First Annual Sustainability Report: The Era of High-Quality Development in China's Beer Industry
On June 14, China Resources Snow Breweries released its first annual sustainability report, replacing its previous social responsibility reports. The report outlines the company's practices in product innovation, management reform, environmental protection, employee growth, partner development, and social welfare, reflecting its commitment to high-quality development.
小新Spanning Three Centuries and Five Trips to Space: What Can We Learn from This Brand?
A great enterprise and brand can only be achieved by traversing multiple eras. In 1837, Procter & Gamble was founded; in 1867, Nestlé; in 1886, Coca-Cola; and in 1888, Lee Kum Kee. These companies and brands have spanned three centuries and remain category leaders today. What sustains these century-old brands through changing times and political-economic cycles? After reviewing their development, we find commonalities: relentless pursuit of quality, marketing, and innovation.
小新A 98-Yuan Box of Jelly Sold Out on Its First Day?! What's Liuliumei's Secret?
Recently, a news story about a box of jelly priced at 98 yuan selling out on its first day went viral, sparking widespread discussion. The jelly, which turned out to be Liuliumei's groundbreaking new category 'Mei Dong', saw explosive sales upon launch, with distributors scrambling to order it.
小新Everything Can Dong: Hankou No.2 Factory's Creative 'Hey Dong' Series Launches New Flavor with Shake-to-Play Fun!
Hankou No.2 Factory never disappoints; after a brief silence, it always releases a big move that dazzles everyone. This time, the 'Hey Dong' series from the 'Jelly Meets Everything' line returns with a new flavor, declaring 'Everything Can Dong' to the world. Following the salted lychee and thick milk brown sugar flavors earlier this year, the Hey Dong family adds a new member—lactic acid bacteria flavor—enriching the product line and injecting fresh vitality into the market during the peak beverage consumption season.
小新Is Low-Temperature Lactic Acid Bacteria Declining? Room-Temperature Category Shouldn't Celebrate Too Soon; A Major Shake-Up Is on the Way!
At the 11th International Symposium on Lactic Acid Bacteria and Health, a Wei Chuan executive stated that while the low-temperature lactic acid bacteria beverage industry grew 5% last year, this year the market has begun to decline, with Wei Chuan also experiencing negative growth. This raises questions about what is eroding the low-temperature segment and what it means for the industry.
小新