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Articles by 沈彬松
Browse 5 New Distribution articles by 沈彬松.
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"Cross-regional sellers are shameless, those affected are incompetent!" Analysis of distributor cross-regional selling issues!
A well-known marketing expert once said: "Cross-regional sellers are shameless, those affected are incompetent." Regardless of how it is dressed up, cross-regional selling is a tumor in the healthy development of a company's sales, differing only in whether it is benign or malignant. Both need early treatment to prevent harm. This is a troublesome but necessary problem to solve.
沈彬松What Should Distributors Do When Facing Regional Transshipment?
The article discusses the issue of transshipment (diversion of goods across regions) in the FMCG industry, distinguishing between benign and malignant forms. It provides strategies for distributors and manufacturers to handle transshipment, emphasizing the importance of a clear stance and strict policies.
沈彬松“Diversion is shameless, the diverted are incompetent!” Analysis of distributor diversion issues!
This article analyzes the issue of product diversion among distributors, distinguishing between benign and malignant diversion, and provides solutions for manufacturers to address the problem, emphasizing the importance of a clear stance and strict regulations.
沈彬松Practical Tips | How Should Distributors Deal with Cross-Regional Selling?
A well-known marketing expert once said: "Those who engage in cross-regional selling are shameless, and those who suffer from it are incompetent." Regardless of how it is dressed up, cross-regional selling is a tumor in the healthy development of a company's sales, differing only in whether it is benign or malignant. Both types require early treatment to prevent harm to health and life. This is a troublesome but necessary issue to address.
沈彬松Dealers Facing Cross-Regional Selling: What to Do?
A well-known marketing expert once said: 'Those who engage in cross-regional selling are shameless, and those who suffer from it are incompetent.' Cross-regional selling, whether benign or malignant, is a tumor in a company's sales health that must be treated early. This article categorizes the types of cross-regional selling, analyzes the reasons behind it, and provides solutions for manufacturers to handle it.
沈彬松