Articles by 付邦安、张璐

How Will Protein Beverage Companies Develop in the Future?

Recently, companies such as Mengniu, Yili, Wahaha, Jinmailang, Uni-President, and Heiniu have successively announced the launch of new walnut milk products, causing the already fiercely competitive walnut milk industry to become unsettled. Facing the increasing saturation and slowing growth of the mainstream beverage market, the high-speed growth and initial scale of the walnut milk market have attracted many major brands to enter, which is understandable, but the current situation where various big players are entering in groups is indeed rare. This has triggered various speculations: Are the big brands testing the waters short-term or expanding long-term? Are they aiming for deep cultivation...