Dealer Operations
Nongfu Spring Streamlines System Drastically: Where Should Distributors Go?
Following Mondelez's layoffs, Nongfu Spring is overhauling its distribution system by implementing a 'major distributor system' starting in October, which will eliminate small distributors and raise annual sales targets to at least 5 million yuan. The company aims to stabilize sales and give more autonomy to selected distributors, but the move has mixed reactions among distributors.
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