Articles by 赵卿

Offline Convenience Stores Enter a Strong Expansion Era! Why Are They Unfazed by Online Shopping Impact?

Recently, an interesting thing happened in Nanjing: convenience store chain Lawson entered the city with five stores opening simultaneously, attracting long queues and selling out various foods, leading some to suspect a queue-marketing strategy. Regardless of the truth, this brand, ordinary in Shanghai's streets, became an instant hit in Nanjing. On Shanghai's streets, a street of less than 100 meters has a convenience store at each end; across a 10-meter-wide road, one on each side, the number of convenience stores is indeed high. The choices are also wide: if you don't like Lawson, there's FamilyMart; if not FamilyMart, there's 7-Eleven; if you don't like any of these, there are also Haode, Kuaike, and Kedi.