Click the image for details. It's that time of year again when everyone talks about the Spring Festival Gala. While others complain about the performances, as a finance publication, we focus on the ads and their impact. You might remember last night's ad brands, but do you remember those from 20 years ago, the 1999 Gala ads? Based on news reports and public information, I've dug up the current status of those 1999 Gala ad brands. Let's take a look. This ad was quite memorable years ago; choosing Teacher Zhao Lirong as the spokesperson was a brilliant choice. She looked kind and spoke pleasantly. Unfortunately, Teacher Zhao passed away in 2000. Xiamen Hua Futang was a brand under Shenzhen Xiamen Electronics, a company established in 1985. In the last century, Xiamen Hua Futang TVs performed well in the market. However, after entering the new century, due to poor management and fierce competition from Hisense, Skyworth, and TCL, Xiamen Electronics is now in a precarious state. This was a king in the feature phone era, as Kejian was the only first-generation domestic mobile phone manufacturer with backing from the Chinese Academy of Sciences. In an era when phones could only make calls and send texts, Kejian focused on sports marketing, sponsoring Everton in the Premier League and even sending Chinese player Li Tie to the club. The blend of sports enthusiasm and national pride translated into sales, making Kejian phones extremely popular. But later, Kejian partnered with Samsung to produce phones under license, gradually losing its originality. Sales declined, and the brand eventually disappeared. Located in Changshu, Jiangsu, Banshen Electric, despite its Japanese-sounding name, was a private enterprise founded in 1980. Banshen specialized in manufacturing freezers and had solid technology, but its downfall was mainly due to an accident and a restless boss. Banshen was a joint-stock company, with Chairman Wang Zhexian holding 54% of shares. As the largest shareholder, he could use company funds as he wished, and he had a hobby of buying stocks, euphemistically called investing. In 2005, Wang suffered a stock market crash, causing Banshen to lose 770 million yuan overnight, and it never recovered. After Wang fled, the government mediated, and Banshen, burdened with huge debts, was eventually acquired by its neighbor and old rival Jiangsu Baixue Electric, disappearing from the market. Hebi Tianyuan Co., Ltd. was founded in 1989, focusing on insecticide and washing products, and was involved in chemicals. In 1994, Hebi Tianyuan purchased a mousse patent and entered the shampoo market in 1997, launching brands like "Daisy," "Dailisi," and "Yabi" shampoos and mousses, becoming a rising star in China's washing industry. In advertising, Hebi Tianyuan invited Zhao Benshan, Wan Ziliang, and "Fei Fei" Shen Dianxia as spokespeople for "Kexing" insecticide, "Daisy" mousse, and "Red Dragonfly" air freshener, investing over 300 million yuan in ads that swept the nation. The company focused on both product and advertising, and the massive promotional and marketing campaign quickly translated into huge sales. But the good times didn't last. In 1998, with the entry of foreign brands like Clairol and P&G's Rejoice, Pantene, and Head & Shoulders, domestic brands faced intense market pressure. Combined with poor management, Hebi Tianyuan gradually declined and has now gone bankrupt. One more note: Science is unpredictable. In 1999, developed countries were adding silicone oil to shampoos (as Hebi Tianyuan's ads said), but now shampoos are touted as silicone-free. Kelon Group started as a township enterprise in Guangdong, producing refrigerators since 1984, making it one of China's earliest refrigerator manufacturers. Rongsheng was its sub-brand. With the label of pure domestic technology, good quality, and early brand awareness, Kelon refrigerators became market favorites. Even General Electric wanted to invest, but was rejected. However, Kelon's problem was its size and inefficiency. It maintained a township enterprise structure with blurred government-enterprise boundaries, unclear equity disputes, and serious embezzlement issues. Poor management led to Kelon's decline, with growing deficits, and it was eventually acquired by Hisense in 2006. At the end of 2006, Hisense successfully acquired Kelon Electric, and since then, Hisense Kelon has owned three "China Famous Trademarks" (Hisense, Kelon, Rongsheng) and four "China Top Brand Products" (Hisense air conditioners, Hisense refrigerators, Kelon air conditioners, Rongsheng refrigerators) to this day. Kelon is no longer the original Kelon, but Hisense remains strong. I must say, this ad was very masculine in its thinking, fully living up to the wild name "Beast King." The actress in the ad was also good; with a glance and a raise of her head, she perfectly portrayed the fantasy in every man's mind: if I wear such awesome leather shoes, every woman will be attracted to me! Unfortunately, these awesome shoes have completely disappeared from the internet, leaving no trace. The only information found is that they were made in Wenzhou, Zhejiang. "Dayonghong, the spirit of the new era!" This ad was simple and clear, just a big red eagle, not telling viewers what to buy. But I think it might be because Dayonghong's business was so large, with too many products to sell, they didn't know which one to put first. So they just put up the brand name. Today's Dayonghong Group is a pioneer in aggressive cross-industry expansion. Although Dayonghong is most famous for cigarettes, the group actually does everything, including but not limited to industrial investment, textiles, clothing and daily necessities, metals, building materials, chemicals, machinery, electronic products, handicrafts, and wholesale of local and livestock products. Its cross-industry scope is broad, but none seem particularly famous. In 2001, Dayonghong invested in a school—Ningbo Dayonghong Vocational and Technical College, which was upgraded and renamed Ningbo Dayonghong College in 2008, and then renamed Ningbo University of Finance & Economics in 2018. "All-digital, high-definition, Jinzheng Super VCD! Especially fits the budget of Chinese households!" The ad slogan cleverly used the term "budget," and with the performance in the ad—a man unfolding an invoice and a woman becoming affectionate after reviewing the accounts—it painted a beautiful family picture: buy our VCD, and your wife will love you like that! In 1997, when people still bought discs to watch movies, Jinzheng emerged in Guangdong, specializing in disc players. Seizing the historical opportunity of the nationwide movie-watching craze, Jinzheng advanced from disc players to home theaters, and now to a variety of products like small tablets, audio systems, TVs, and even kitchen and bathroom appliances. Although no one watches discs today, Zhuhai Jinzheng still survives thanks to its aggressive expansion spirit. In 1998, Na Ying and Faye Wong sang "Meet in 1998" together. Na Ying, already very famous, impressed the nation again with her voice, making her the perfect spokesperson for a VCD brand. At that time, Na Ying had a youthful, intellectual look with red short hair that was very appealing, unlike now, where you might mistake her for the black-clad Wutian from "The Legend of the Monkey King." Xianke started in Shenzhen in 1984, mainly producing disc players, and made its first fortune during the nationwide disc-watching boom. After that, Xianke advanced in the market, making everything from home appliances to kitchen and bathroom products and digital products, and it still thrives today. Konka Group Co., Ltd. was established on May 21, 1980, formerly known as "Guangdong Guangming Overseas Chinese Electronics Industry Company," and was the first Sino-foreign joint venture electronics enterprise after China's reform and opening up. As one of the old TV giants, Konka has endured many hardships in its long-term battles with Changhong, Skyworth, and TCL, and remains strong today. Konka now has a wide business scope, making TVs, refrigerators, washing machines, phones, home furnishings, toys, and more, but its core product is still TVs. Being versatile while focusing on one specialty to capture the market seems to be a common strategy for appliance companies. In 1992, Rongshida began making refrigerators, and in 1994, the Sino-Japanese joint venture Hefei Sanyo Rongshida Electric Co., Ltd. was established, leading to Rongshida's growth and a strong presence in the domestic appliance market. Today, Rongshida is a large, diversified enterprise with many subsidiaries, making not only appliances but also auto parts, electric bicycles, and building materials, with good business. Nanjing Panda Electronics Co., Ltd. was founded in 1936 and is now a large state-owned enterprise. Making color TVs is just a small part of its business, as it also produces military products, serving both civilian and military sectors. In 1998, after his last Spring Festival Gala sketch "Prince and Postman," Chen Peisi left the Gala stage. Fortunately, the following year we could still see him in an ad with Lü Liping, playing a eunuch and empress in a noodle story. Shandong Longfeng Group was founded in 1993 and is a large grain and oil state-owned enterprise. Today, Longfeng Group has a massive business, producing not only traditional products like flour, instant noodles, hanging noodles, ginger tea, and soybean powder, but also seafood, dried aquatic products, seasonings, and paper boxes and color printing packaging. It's a typical example of horizontal and vertical development—selling grain horizontally and making packaging vertically, both strong. No need to say much; it's a classic national liquor brand. The predecessor of Wuliangye Group was formed by the merger of eight ancient brewing workshops. In 1959, "Yibin Wuliangye Distillery" was officially established, and in 1998 it was restructured into Sichuan Yibin Wuliangye Group Co., Ltd. In 1996, Wahaha purified water sold well in the northeast, rapidly increasing market share. The same year, Nongfu Spring was founded, and the next year, Robust purified water was launched, intensifying competition in the packaged water market. Probably to ride this wave, Wuliangye also tried making mineral water, but due to the mismatch with its brand image, the mineral water failed. Wuliangye mineral water is gone now, but Wuliangye itself remains stable. Hualong Group's New Year greeting ad truly captured the essence of Zhang Yimou, using grand imagery to fill the screen, from fields to the universe, from cities to forests, taking viewers across the beautiful motherland, but never saying what they sell. In fact, Hualong Group is a food company. Hebei Hualong Flour Industry Group Co., Ltd. was founded in 1994, and Jinmailang and Liudingmu are sub-brands that developed from Hualong Group, now standing on their own. To this day, Hualong, Uni-President, and Master Kong remain the three giants of China's instant noodle industry, and their war will continue. Wang Shouyi, known as the only man who can catch up with Laoganma. The development models of these two companies are quite similar: both have exclusive secret recipes and production, experienced anti-counterfeiting campaigns, and eventually dominated the national market. However, Wang Shouyi started his business much older than Laoganma. Laoganma is 72 this year, while Wang Shouyi passed away in 2003, and his eldest grandson now manages the business. Angel Yeast Co., Ltd. was founded in 1986, focusing on yeast and yeast-related microbial products. Yimeitang seasonings no longer exist. Today's Angel Group doesn't pursue aggressive expansion but instead deeply cultivates its field, focusing solely on yeast. Of course, it has some side businesses, like plastic packaging and dairy products. This is also an old acquaintance, but Uni-President is not purely a local enterprise; it's a Taiwanese company founded in 1967 in Yongkang District, Tainan. Its main products are instant noodles and various beverages. The most classic impression of Uni-President instant noodles is the curly-haired character in the ads, who is skilled in acrobatics, a vivid noodle spokesperson. Unfortunately, this image is no longer used. From the nationwide enthusiasm for health in the 1980s to today's elderly buying expensive health supplements with high "IQ tax," the public's unscientific pursuit of health has never stopped. Shanghai Jiao Tong University Only Co., Ltd. was born in 1997, a transitional period, established by nine shareholder companies, with Shanghai Jiao Tong University actually holding shares. This shows that technology that can be monetized is good technology. Today, Shanghai Jiao Tong University Only still specializes in health products, like milk powder, capsules, and tablets. In addition to health products, Only acquired Shanghai Songjiang Rongbei Real Estate Company in 2002, venturing into real estate development, building several residential communities in Songjiang District, Shanghai, and making a fortune. Developing real estate in Shanghai—just thinking about it is exciting. Cross-industry thinking is good. Liuzhou Liangmianzhen Co., Ltd. traces back to 1941. In 1956, after public-private partnership, it became "Liuzhou Soap Factory." In 1963, it was renamed "Liuzhou Daily Chemical Factory." In 1978, its toothpaste workshop was separated to form "Liuzhou Toothpaste Factory," which eventually became Liangmianzhen. "Good teeth, Liangmianzhen" was a once-famous slogan nationwide. Liangmianzhen was the first domestic toothpaste to promote the "herbal toothpaste" label. Thanks to the public's love for the magical power of "herbal," Liangmianzhen was a hot seller. However, with the influx of foreign toothpaste brands into the Chinese market, Liangmianzhen lost market share. Blind cross-industry expansion and outdated management made things worse. Today, Liangmianzhen still exists but is far from its former glory. In the 1950s, several small daily chemical factories in Chongqing merged to form Jiangbei Toothpaste Factory. In the 1960s, it was renamed Chongqing Toothpaste Factory. In the 1980s, when the Chongqing Department Store stopped the "unified purchase and sale" of Chongqing Toothpaste Factory's products, sales suddenly dropped. In 1987, all factory workers brainstormed to name a new toothpaste, eventually settling on "Cold Sour Ling." After 2000, Chongqing Toothpaste Factory successfully underwent shareholding reform, and Chongqing Kangdeng Oral Care Products Co., Ltd. was established. In 1996, after extensive consumer research by Ogilvy & Mather and Chongqing Toothpaste Factory, "Cold, hot, sour, sweet, eat as you like" was chosen as the main slogan for Cold Sour Ling. With the label of "anti-sensitive toothpaste" and a friendly price, Cold Sour Ling's precise product positioning secured its market. Even Colgate and its parent GlaxoSmithKline, which later tried to target sensitivity, couldn't beat Cold Sour Ling. Today, Cold Sour Ling remains evergreen. The predecessor of Liubizhi was Tianjin Toothpaste Factory. After shareholding reform in 2000, Tianjin Blue Sky Group Co., Ltd. was established, and in 2006, Blue Sky underwent asset restructuring with Guangzhou Liby Group. "Good teeth, good appetite, eat everything deliciously"—such a simple slogan has been popular in China for decades. Blue Sky Liubizhi initially used herbal toothpaste as a gimmick, but later improved its toothpaste-making skills, continuously innovating and launching new types like green tea toothpaste and sub-health care toothpaste. Unlike Liangmianzhen, Liubizhi didn't blindly expand after becoming popular but instead deepened its expertise in its field. Today, Blue Sky Liubizhi remains strong. For so many years, the filming style of sanitary napkin ads hasn't changed much: a group of girls suddenly start singing and dancing for no apparent reason, with backgrounds of forests, skies, or sunshine to convey a dry and breathable feel, and finally showing the product. Founded in 1985, Hengan Group is one of the earliest enterprises to enter the sanitary napkin market in China. The name Hengan Group may not be well-known to the public, but its brands are familiar, with the three most famous being Anerle, Xiangyin, and Space 7. Formerly Su Junfeng Pharmaceutical, this is a lesser-known pharmaceutical company, but it has now changed its name to Zhengzhou Mili Pharmaceutical, and Scar Ointment has been renamed to Scar Removal Ointment. However, the company still exists. CSPC Group was founded in 1938 and is a very large pharmaceutical company. You might not react to the name CSPC, but you've probably used their drugs, like Oulaining, Enbipu, Xuanning, and Dumeisu. Of course, these are for heart and nerve conditions; if you haven't heard of them, it means you're healthy, so keep it up. Weihong is still available and still produced today. "Bide" (must get) reflects the Chinese pragmatic spirit: determined to get it, I want to be healthy immediately after taking the medicine. Hebei Hengli Group was founded in 1992 and now not only makes pharmaceuticals but also mining, building materials, and transportation—a true multi-tasker. Kangbide was originally a brand of Hengli Group, and now it has its own independent factory in Beijing. I used to confuse Kangbide and Fenbide, but now I know: Kangbide is for colds and is domestic; Fenbide is for headaches and is a Sino-foreign joint venture. The predecessor of Xinfei Group was quite impressive: a military factory in Xinxiang, Henan. In 1984, the military factory converted to civilian production, switching to home appliances. In 1994, after shareholding reform, Xinfei Group was established. In the first decade or so, Xinfei refrigerators were called the boss of the refrigerator industry, with Haier and Rongsheng trailing behind. In 1996, Xinfei produced 1 million refrigerators annually, with profits up to 300 million yuan. Xinfei's later bankruptcy was due to decision-making errors and management chaos. In 1994, China was in the midst of a wave of attracting foreign investment, and the local government in Xinxiang wanted to bring in foreign capital. Eventually, Xinfei's shares became 49% held by Xinfei Electric and 51% by Singapore's Hong Leong Electric. Since control was not in its own hands, Xinfei's multiple transformation plans failed, struggling in traditional home appliances and drifting away from emerging industries. Its leading position was gradually replaced by Changhong and Konka. The bloated personnel structure was the last straw. Finally, in 2018, after years of losses, Xinfei was acquired by Konka. The predecessor of Coconut Palm Group was a cannery in Haikou that was losing money year after year and was on the verge of bankruptcy, just 20,000 yuan short. After reforms in 1956, factory director Wang Guangxing revived Coconut Palm Group, which became China's largest producer of natural plant protein beverages and the only enterprise with four beverages served at state banquets. Despite claiming to be a state banquet beverage, Coconut Palm Group often uses borderline advertising. Since 1999, Coconut Palm coconut juice has been running "white and tender" themed ads on CCTV, with various versions to this day, unchanged in the coconut juice and the fair, plump beauties, but sales haven't improved much. Around 2009, Coconut Palm released new provocative ads like "Wives like husbands drinking Coconut Palm pomegranate juice," "Afraid of failure? Drink Coconut Palm pomegranate juice," and "Papaya full, I'm full," persistently provocative. In fact, when Coconut Palm was criticized in 2017, it wasn't the first time. Hopefully, Coconut Palm will stop using soft porn ads in the future. Actually, BBK has some connection with the former Subor. BBK's boss, Duan Yongping, graduated from university in the 1990s and went to work in an electronics factory, which was the small township factory that later became Subor. Through Duan's efforts, the factory's output reached 1 billion yuan in three years and was officially renamed Zhongshan Subor Electronics Industry Company. Later, due to differences in management philosophy, Duan left Subor. In 1995, Duan Yongping went to Dongguan and founded BBK Education Electronics Co., Ltd., mainly making reading machines, VCDs, DVDs, and music phones. BBK's holding subsidiary, BBK Commercial Chain Co., Ltd., was also founded in 1995 and now does everything from department stores, appliances, catering, to urban complexes. Around 1997, BBK began making various learning machines and launched massive advertising campaigns. During these years, the name BBK became inseparable from learning machines. In the same year, Guangdong BBK Electronics Industry Co., Ltd.'s computer and game console factory was established. Making learning machines in one hand and game consoles in the other—this strategic layout is really solid. Moreover, the current blue and green brands, OPPO and VIVO, are both branches of former BBK Electronics, but they are no longer the same company. Future Cola is not a separate company but a brand under Wahaha. Wahaha's predecessor was a school-run enterprise's distribution department in Hangzhou. In 1987, Zong Qinghou, with two retired teachers, borrowed 140,000 yuan and founded Wahaha. Three years later, Zong established Hangzhou Wahaha Nutritional Food Factory and developed Wahaha Children's Nutritional Oral Liquid. With the ad "Drink Wahaha, eat deliciously," the product became a hit. It must be said that in China, anything related to children, once the ad is popular, the product will sell out; our nation loves children so much. After seven domestic cola brands failed, in 1998, Wahaha decided to make Future Cola. Future Cola's sales strategy was to prioritize rural and small town markets, which was very effective in the early stages: in 2001, Future Cola held 12% of the domestic carbonated beverage market, and by the end of 2006, its market share had risen to 16%-17%. Future Cola is still on sale today, but its situation is much worse. On one hand, with the continuous encroachment of Coca-Cola and Pepsi, the rural market share is shrinking; on the other hand, the urban market is firmly occupied by Coca-Cola and Pepsi, and Future Cola is still considered a rural drink, not upscale. Hopefully, Future Cola in the cracks can bring a new spring for domestic products. In 1989, He Boquan founded "Zhongshan Robust Health Products Co., Ltd." with 950,000 yuan and collaborated with universities, hospitals, and research institutes to develop new yogurt. In 1993, "Robust" became the number one brand of yogurt in China and held the top market share for six consecutive years. But tall trees catch the wind. With Robust's huge profits, foreign giants came. In March 2000, French food and beverage giant Danone signed an agreement with China's Robust to jointly invest in Robust (Guangdong) Food and Beverage Co., Ltd., with Danone holding 92% and He Boquan and four other founders holding only 3%. The joint venture was equivalent to Danone buying shares in Robust's parent company, reportedly paying 23.8 billion yuan. But after acquiring Robust, the French, being cunning, regretted it due to declining performance. In November 2016, Danone announced it would sell Robust entirely. Public information shows that Robust's legal shareholders changed to Yingtou Holdings Co., Ltd., Shenzhen Jianian Industrial Co., Ltd., and Shenzhen Qianhai Furong Asset Management Co., Ltd. The predecessor of Panpan Group was a small factory in Yingkou County, Liaoning, and the factory director was Han Zhaoshan. Han led his small factory to first make iron sheet cabinets, and after tasting success, started making anti-theft doors. Later, in 1992, Panpan Group was established, with main business in various doors and furniture products. Besides manufacturing, Panpan also sponsored sports. In 2002, Panpan took over the struggling Liaoning men's basketball team, starting a decade-long Panpan era for the team. In March 2010, Panpan's equity changed, with Swedish lock giant Assa Abloy and its subsidiaries taking a 70% stake. From then on, Panpan officially joined the Assa Abloy Group. Although Panpan's ads still feature the panda image, it is now foreign-controlled in terms of shares. The predecessor of Swan Co., Ltd. was founded in 1958 and made appliances. In 1978, Little Swan produced China's first fully automatic washing machine. Little Swan is a very specialized appliance company, focusing on washing machines as its core product. In 2010, Little Swan's brand value reached 15.016 billion yuan, making it the world's third-largest washing machine manufacturer. Their slogan "Wholeheartedly Little Swan" was also popular nationwide. Later, as competition in the home appliance industry intensified, Little Swan and Midea chose to huddle together for warmth. In 2008, Midea acquired 24.01% of Little Swan's shares, and later Midea Group increased its stake to 52.67%. In 2018, Midea Group directly merged Little Swan. This isn't necessarily a bad thing; after all, both are domestic brands, and washing machines are still sold, so no harm done. In 1999, Beijing Dabao Cosmetics Co., Ltd. was established. At that time, competition in the domestic cosmetics market was not too fierce. With a wide range of products, affordable prices, and excellent advertising bombardment with "Dabao every day," Dabao gained a foothold and became a benchmark for domestic cosmetics. But as domestic cosmetics matured and imported cosmetics penetrated the low-end market, Dabao was no longer steadily profitable. In 2007, Dabao was listed for overall transfer on the Beijing Equity Exchange with a listing price of 2.3 billion yuan. In July 2008, Johnson & Johnson's subsidiary, Johnson & Johnson Investment Co., Ltd., announced the completion of the acquisition of Beijing Dabao Cosmetics Co., Ltd., making Dabao a wholly-owned subsidiary of Johnson & Johnson. Since then, Dabao has never regained its former glory. To some extent, Dabao was no longer our Dabao once acquired by Americans. Dabao was once hailed as a national brand, but now it is no longer. Ten years before Dabao was born, in 1989, Li Zhida founded Shenzhen Lida Daily Chemical Company, the parent of Xiaohushi (Little Nurse) cosmetics. To progress, Lida planned to follow P&G's multi-brand strategy. P&G had Rejoice, Ariel, Head & Shoulders, and Tide, so Lida launched Lide, Bangshi, Gufang, Lange, and Xiaohushi, with Xiaohushi being the most successful. Focusing on the concept of "sun protection," Xiaohushi became one of the top three in the domestic cosmetics market in 1997. In 2000, L'Oréal Paris first proposed acquiring Xiaohushi, but Li dismissed it. However, as domestic cosmetics matured and imported cosmetics penetrated the low-end market, Xiaohushi faced the same difficulties as Dabao. Coupled with the failure of other brands in the family, Lida suffered significant losses. Li finally made a painful decision: sell Xiaohushi while it was still valuable. So in 2003, Xiaohushi was finally acquired by L'Oréal Paris, essentially being devoured by the enemy, and Lida Daily Chemical has since gone bankrupt. In 1993, Hebei Jizhou Supply and Marketing Cooperative was renamed Xurì Group, and then Xurì Sheng iced tea was born. Xurì Sheng was a brand-new product, China's first carbonated black tea beverage. When Xurì Sheng first appeared, the tea beverage market was still blank. Focusing on the "iced tea" concept and concentrating on capturing township markets, Xurì Sheng brought a fresh stream to China's then-limited beverage market, and its value was unmatched. In 1995, Xurì Sheng's sales reached 50 million yuan. In 1996, that figure soared to 500 million yuan. Xurì Sheng's huge success attracted many competitors to follow suit. Under the siege of Master Kong, Uni-President, Coca-Cola's "Lanfeng," Wahaha, and others with their "iced black tea" and "iced green tea," Xurì Sheng's unique beverage was quickly imitated, and the concept it created was gradually weakened. Combined with poor management, in February 2011, Huiyuan Group spent 12.01 million yuan to auction all 164 trademarks of "Xurì Sheng" and the exclusive name "iced tea." Today, Xurì Sheng iced tea is almost nowhere to be seen. Twenty years have passed, and the routine of Spring Festival ads hasn't changed much: many big shots like to burn hundreds of millions, then pick a time during the Gala to wish the nation a happy New Year. The ad brands that appeared on the Gala stage are like the sketch and crosstalk performers: twenty years later, some are still thriving, some have lost their glory, and some have disappeared. Maybe we can wait another twenty years, until 2039, and then look back to see what happened to the 2019 Gala ad brands. Let's all live well and wait and see. New Distribution will hold the 2019 (5th) FMCG + Internet Conference during the Chengdu Spring Sugar and Wine Fair from March 16 to 18. This conference will focus on the topic "Breaking the Game" , with in-depth discussions with brand owners, supply chain service providers, distributors, retailers, and others. Compared to previous conferences, this summit will be fully upgraded. In addition to original topics like channel innovation, city distribution logistics, and distributor transformation , it will add multiple parallel forums on new marketing cases, IP + FMCG empowerment, community group buying, and innovative retail . Through three days of ten high-density, high-quality expert sharing sessions, we believe every brand owner and distributor can learn the latest business models, expert opinions, and practical methods, finding new tools and methods to break the game in 2019 and return to high-speed growth. -END-