What Does a Product That Takes the Market by Storm Look Like?

With over 600 daily inquiries and 100+ paid orders, this product completed last year's total sales in just February, with payments queued into April! Is such a hot product real? Many distributors are constantly searching for blockbusters, blockbusters, blockbusters!!! So what does a product that takes the market by storm look like? February 22: 640 distributor inquiries that day!!! February 23: 23 new distributors paid and placed orders!!! February 24: 34 new distributors paid and placed orders!!! February 25: 28 new distributors paid and placed orders!!! February 26: 25 new distributors paid and placed orders!!! February 27: 7.8 million yuan in payments in one day Just in February, it completed last year's annual sales, with explosive growth, continuous inquiries, and non-stop payments. It just can't stop. The standout blockbuster in the beverage industry in 2017, hot for no apparent reason. Inquiries, partnerships, and payments never stop; phones ring off the hook, WeChat lags, and it just won't quit. The product behind this explosive data is—Cha Xiaosheng Hot, hot, hot, with booming channel sell-through and eye-catching displays. Blockbusters naturally attract attention; sell-through is not an issue Whether a product has the appeal to become a blockbuster can be seen from the first round of sell-through after distribution. As long as Cha Xiaosheng distributors get the product onto shelves, smooth sell-through naturally follows. Many distributors place second orders within a month. In this still chilly early spring, Cha Xiaosheng is already in a state of great heat. Distributors have reported that Cha Xiaosheng sells very well, with a high winning rate for prizes, and its novel packaging is very popular among young people. They say it will drive sales in 2017. The reason Cha Xiaosheng is so sought after by the post-90s and even post-00s generations is inseparable from its strong product strength. In terms of packaging, the bottle design was crafted by an internationally renowned design company, and the unique top-hat design has obtained a national appearance patent, making the product easily attract consumers' attention on the shelf and stand out from homogeneous competition. In terms of ingredients, the product specially adds New Zealand's national treasure Manuka honey, and does not contain preservatives or artificial colors. It is rich in various vitamins, meeting modern health needs. In terms of taste, in addition to the initially launched Lemon Black Tea and Honey Green Tea, Cha Xiaosheng has added Oolong Peach Tea and Jasmine Grapefruit Tea. The slightly sweet taste is designed for young people's palates. According to taste tests conducted by a professional market research company in 11 cities nationwide, Cha Xiaosheng's taste completely surpasses competitors. In terms of concept and appeal, the bottle transforms into a wishing bottle, with messages like "Get into a top school," "From petty bourgeoisie to wealthy family," "Win the heart of a beautiful woman," and "All exams passed, no questions missed" that resonate with students and young people, sparking purchase desire. The slogan "We have a generation gap, Cha Xiaosheng is born for the post-90s" clearly defines its unique positioning. Product with built-in consumer pull activity: "One Yuan Joy" with a 50% winning rate Cha Xiaosheng has been conducting intensive promotional activities in many places to help distributors with channel distribution. The "One Yuan Joy" activity has a winning rate as high as 50%. Consumers buy the first bottle for 4 yuan, and the second bottle for one yuan, so 5 yuan buys 2 bottles, averaging 2.5 yuan per bottle! With such high cost-performance, how can it not sell well? The manufacturer's unique social media promotion methods are well received by young student groups. As campus channel distribution unfolds, promotional activities have sparked a trend among students of "Drink Cha Xiaosheng, Make a Wish." Even Cha Xiaosheng-themed emojis are widely shared among students. Content marketing is not new; it seems to have revived with the advent of Weibo and WeChat because many people mistakenly believe social marketing is just publishing content. Content that is good, follows trends, and is liked by users is often entertaining, but users may not necessarily buy. "Content" is the means, "marketing" is the essence. Cha Xiaosheng leverages the wishing bottle function and the "We have a generation gap" topic to develop rich and colorful social gameplay, deeply interacting with young people and quickly building brand awareness. Promotion pull to tap into the campus market Tea beverages are mainly consumed by young people. Cha Xiaosheng's taste and packaging design are highly aligned with its target audience—the post-90s and post-00s. Therefore, the campus channel became a key channel at launch, mainly relying on distributors' existing channel networks for focused distribution in campus areas. From the current situation, the campus channel has become the largest and strongest performing channel for Cha Xiaosheng since launch. Yanjing Beverage assists distributors with tasting activities around schools to drive sales; sales are particularly strong around high schools and universities. The company organizes 1-2 promoters weekly to assist with tasting activities around schools. Students tend to follow trends, and campus channel sales can account for 70% of total sales in a month. Rapid volume growth, once sold out, grabbing it means earning it Entering 2017, during the beverage off-season, Cha Xiaosheng's sales moved against the trend, achieving explosive growth and even selling out. The company had to run 24-hour non-stop production to meet the hot market demand. In the words of distributors, with such good sell-through, grabbing it means earning it. Currently, distributor payments are queued up to April. The manufacturer's shipments are orderly. The "One Yuan Joy" promotion with a 50% winning probability continues to drive repurchase. (Pictured: distributor recycling bottle caps from the promotion). Goods are taken away, caps are recycled, and what remains is profit. High profit with high sales volume, stable profit distribution Cha Xiaosheng comes in 500ml×15 per case. Distributor profit is 6-11 yuan per case; if directly distributed to terminals, profit is 9-11 yuan per case; second-tier channel profit is 3-5 yuan per case; terminal retailers facing consumers can earn 15-17 yuan per case. In other words, terminal stores can earn 15 yuan profit per case. With the "One Yuan Joy" promotional policy, profit can reach 23 yuan per case, making it stand out from low-profit old products. Even compared to Uni-President's "Xiao Ming Tong Xue" at launch (terminal purchase price 60 yuan/case, terminal retail price 75 yuan/case), it has certain advantages, truly achieving "high profit with high sales volume." Since its launch in April 2016, Yanjing Cha Xiaosheng has rapidly gained volume. Some distributors sold 30,000 cases in a single month. Distributors who stocked up have reported good product turnover. In Baoding city alone, almost every county under its jurisdiction has a distributor, and growth has been rapid. An ordinary merchant in Fujian sold 150,000 cases in half a year, earning hundreds of thousands in profit. Heilongjiang distributor: 2016 sales of 3 million yuan, 2017 sales plan of 30 million yuan, a 10-fold increase! In February, they held an annual task completion appreciation meeting! Developed 110 sub-distributors in Heilongjiang alone! While others' sales decline, Cha Xiaosheng's sales soar in February, holding a celebration meeting In early spring February, the weather is still cold, but Cha Xiaosheng's sales are rising against the trend, lighting a fire in this winter. Manufacturer representatives and distributors gathered together to share experiences and jointly paint the blueprint for future business. The team's learning atmosphere was strong, and distributors even presented banners to express gratitude. Everyone is optimistic about Cha Xiaosheng's explosive growth in 2017, and in the face of opportunity, they are eagerly paying and ordering. The secret behind Cha Xiaosheng's hot sales Giant background, reliable team, in line with the trend Beer giant Yanjing targets the beverage market, focusing on the post-90s generation Cha Xiaosheng's producer—Beijing Yanjing Beverage Co., Ltd.—is a subsidiary of Beijing Yanjing Beer Group. After more than 30 years of development, Yanjing Beer has become one of China's largest beer groups. In 2013, beer production and sales reached 5.71 million kiloliters, sales revenue of 18.807 billion yuan, taxes and profits of 3.952 billion yuan, and profit of 971 million yuan, with tangible assets of 66.076 billion yuan and 46,000 employees. It has 41 beer production plants, 2 raw material bases, and 8 related and affiliated enterprises. The Yanjing Group headquarters is Asia's largest beer production base. While firmly holding the top three position in China's beer market, Yanjing Beer Group invested heavily to establish Yanjing Beverage Co., Ltd., actively participating in competition in the beverage market. Relying on the beer giant Yanjing Beer Group, the company has strong financial and technical strength, advanced production processes and complete equipment, as well as the most advanced product testing instruments at home and abroad. These include: the first fully automatic hot-fill beverage production line in China with the fastest filling speed from Germany's Krones at 36,000 bottles per hour; Krones' fully automatic CIP cleaning system; and Italy's SIPA one-step non-crystallized neck blow molding machine with the fastest blowing speed, among other internationally leading equipment. It is one of the domestic enterprises with the highest level of hot-fill equipment. Experienced management team, strong support, and mutual growth Yanjing Beverage's sales team was formed in 2003 and successfully managed the national launch of Sour Plum Drink, achieving a leading market share and becoming a representative brand in the sour plum drink category, with 40% performance growth for five consecutive years. The company's sales team is proficient in deep distribution, treating distributors as partners and service targets, providing strong support and achieving mutual growth. They vigorously carry out "Five Helps One, Ten Helps One" activities, helping distributors expand sales networks to quickly increase volume, conducting in-depth brand promotion activities in the market, and achieving at least two rounds of repurchase per month. In line with the trend, growth is promising Tea beverages have always accounted for one-fifth of the beverage industry, with a deep consumption base. However, in recent years, because traditional tea drinks like black tea, green tea, and jasmine tea have had overly long life cycles, the trend of upgrading ready-to-drink tea has arrived. Consumption is becoming younger, packaging is becoming more personalized, and the trend of selling value rather than homogeneous competition has formed. Therefore, lightly flavored fruit tea drinks are gradually becoming a major trend in the ready-to-drink tea market. In just the past two years, Uni-President's "Xiao Ming Tong Xue" and Nongfu Spring's "Tea π" have been well received upon launch. Judging from current market performance, Cha Xiaosheng is undoubtedly an excellent representative in this wave, with great hope for rapid performance growth. In summary, Cha Xiaosheng is a good product standing at the forefront of the trend. Its strong product quality, solid manufacturer strength, and product positioning in line with consumption trends give it the potential to become a blockbuster. The manufacturer is now recruiting distributors nationwide. With discerning eyes recognizing heroes, a moment can change destiny. In 2017, if you are looking to make great strides, what are you waiting for? Liaoning, Jilin, Heilongjiang Hebei, Inner Mongolia Hebei Langfang, Gu'an Hebei Yanjiao, Tangshan, Qinhuangdao, Chengde Shanxi, Henan Shandong, Anhui Jiangsu, Zhejiang, Shanghai, Qinghai, Xinjiang, Gansu, Ningxia, Shaanxi Tianjin Ludong region: Qingdao, Rizhao, Linyi, Dongying, Weifang, Yantai, Weihai Jiangxi Sichuan, Yunnan, Guizhou, Chongqing, Tibet Hunan, Hubei, Hainan Fujian Guangdong -END-