New Distribution: kxpjxszyzxgl ---------------------------- Recently, Germany released the IFO business confidence survey data. In April, the overall confidence index rose compared to March and exceeded expectations, currently at a three-year high. However, many entrepreneurs are still worried that the escalation of the Ukraine crisis and Western sanctions on Russia will have a huge impact on their business in Russia. The gap between their current confidence and future confidence is widening. German executives are almost always less confident about the future than the present. This pessimism about the future seems to be a deep-rooted collective trait of German managers. Only during the worst of the global financial crisis did German managers feel that tomorrow would be better than today. Focus on products, 'craftsman' mindset guides corporate development Focus is something many companies hope to achieve, and Chinese companies are no exception. Those who are half-hearted, whether individuals or companies, cannot accomplish great things or achieve success. German companies often prefer to stay in their niche, like a steady and energetic middle-aged person, silently persisting in their goals, developing steadily and focused in one field. They may be "small companies," "slow companies," or even appear to be "stupid companies," but their stable performance and growth show they are definitely not "bad companies." They do things consistently, like a craftsman who only cares whether his "artistic" creation brings social value. For example, Siemens is a company "founded on invention." If it were in China, you would definitely not find such a company. Emphasize corporate culture construction and cultivate a good corporate culture Germany is an industrially developed country with a large number of world-class companies. These companies not only have world-renowned brands but also their own unique corporate cultures. For example, BMW's cultural philosophy is: "Only when everyone knows their own task can they be aligned with the goal." Audi's is: "Competition never sleeps." Siemens' is: "The past is always the beginning, and challenges lie ahead." This image is not only about the brand and efficiency of the enterprise, but more importantly, it cultivates a sense of social responsibility among the company and its employees, so that the enterprise displays beautiful things to society from top to bottom, inside and out. Respect for personality and democratic values guide German companies generally attach importance to employee participation in corporate decision-making. Whether it is Volkswagen, DaimlerChrysler, Siemens, or small and medium-sized enterprises like Gito and Lute, employee participation in decision-making is a common phenomenon. German corporate culture also reflects that employees have a strong sense of responsibility. This sense of responsibility includes family responsibility, work responsibility, and social responsibility. They treat everything around them with these responsibilities. Enterprises mainly emphasize work responsibility to employees, especially each person's responsibility for their specific job position or production link. German companies place great importance on interpersonal relationships and strive to create a harmonious and cooperative cultural atmosphere. For example, in 1994, affected by the world oil crisis, Volkswagen's domestic company in Germany faced economic difficulties and needed to lay off more than 20,000 employees. However, when employees participated in corporate decision-making, they expressed: they would rather reduce their income by 20% and change from a five-day workweek to a four-day workweek than let those people lose their jobs. Similar things happened when Volkswagen's Brazilian subsidiary tried to do the same, but it was rejected by Brazilian employees. Highly integrated with the host country, implementing long-term strategies In the early years, Chinese media interviewed Mr. Woodke, chairman of the German Chamber of Commerce in Beijing. He mentioned that German companies' success in China mainly depends on four factors: First, mutual understanding and recognition; Second, high degree of localization; Third, good product quality; Fourth, implementation of long-term strategies. He believes that Germans are meticulous and serious, while Chinese people are practical. The combination of these two personalities is quite suitable. However, compared with products from other countries, German products are more expensive, but Germans do not engage in price wars. Germans want to let Chinese people know that spending a little more money is worth it. For example, he also cited that some denture products produced by Shanghai Bayer had defective products, and the quality of these defective products was not inferior to the genuine products of some manufacturers. The Chinese manager advocated reducing the price for disposal, but the German manager firmly disagreed and strictly required that the defective products be scrapped and remelted. All products of an enterprise should meet quality standards; otherwise, it means the suicide of the enterprise. Germans should win by quality and never cheat consumers. Think about it, isn't this the greatest irony for those Chinese enterprises that are unconscientious, "toxic," and selfish? Of course, German companies are awesome, definitely not just for the above points. The innovation we often talk about, daring to break the old, and focusing on talent cultivation are also unshakable rules. German companies do not aim for "quick money" in the world, nor do they pursue rapid and extensive development, but rather the establishment of long-term development strategies. They first analyze in detail the operating conditions, human resources, market development prospects, etc., of potential partners. Without sufficient confidence, German companies will never easily complete investments in the market. In this regard, some people think "Germans are too rigid," but isn't this also an advantage? Without the discerning eye and the spirit of persistence, how can there be success? Germany has humanistic culture, corporate culture, product and craftsman culture, and faith culture, as well as a mature business system. How can it not be successful? -------------------------------------- Like this article? 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