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  1. The biggest belief in sales: All deals are made for love!

  2. Two key abilities a salesperson must master: The ability to win hearts and the ability to integrate resources.

  3. Three realms of sales:

    1. Encircle: The ability to surround customers and persistently pursue them, initially possessing the skill to approach customers and recommend purchases.
    2. Maintain: Build long-term stable relationships, not just simple buyer-seller ties, but friendships and partnerships.
    3. Be: Not only sell the product but also sell yourself.

  4. Four main reasons for poor sales performance:

    1. Procrastination habit, constantly delaying!
    2. Meaningless visits
    3. Knowing nothing when asked
    4. Physical fatigue

  5. Five types of salespeople who see a surge in performance:

    1. Mentor type: Leaders who rely on wisdom.
    2. Fighter type: Enjoy talking, good at diplomacy, like to fight alongside sales.
    3. Police officer type: Extremely loyal.
    4. Confident type: No "impossible".
    5. Hands-on type: Strong sense of responsibility.

  6. Six personality traits of top salespeople:

    1. Proactive, never give up, increase chances of success.
    2. Empathy, perceive unspoken customer needs.
    3. Positive thinking, strong resilience, adjust and restart.
    4. Discipline, do simple things well, accumulate excellence.
    5. Listen more than talk, listen first then speak, ask the right questions.
    6. Tell the truth, keep promises, no lies, no exaggeration.

  7. Seven small habits of top salespeople:

    1. Don't say sharp or mean words.
    2. Remember customers' names; develop the habit of reviewing member files.
    3. Try to interact with people you dislike.
    4. Always respect customer privacy.
    5. When in a group, if you talk to one person, don't ignore others.
    6. Be brave to admit mistakes, treat others with integrity.
    7. Face everyone with humility.

  8. Eight "more important" aspects in sales:

    1. Finding customers is important, but finding the right customers is more important.
    2. Understanding the product is important, but understanding needs is more important.
    3. Knowing the price is important, but knowing the value is more important.
    4. Integrating into the team is important, but integrating into the customer is more important.
    5. Diligence in mouth and legs is important, but diligence in mind and brain is more important.
    6. Gaining recognition is important, but gaining trust is more important.
    7. Reaching cooperation is important, but sustaining cooperation is more important.
    8. Excellent sales is important, but not needing to sell is more important.

  9. Nine secrets of top salespeople:

    1. Money is earned by insiders—there are no unsellable products, only people who can't sell.
    2. Those who want to do always find methods; those who don't always find excuses. There is no road that can't be traveled, only thoughts that can't be thought through.
    3. Salespeople should not argue about price with customers, but discuss value.
    4. Go out with goals, come back with results. Success is not because of speed, but because of methods.
    5. There are no wrong customers, only insufficient service.
    6. The professional belief of marketers: Accept rejection as a professional lifestyle.
    7. Customers will come to our store; we must enter their hearts. Be sincere with old customers, enthusiastic with new ones, fast with urgent ones, tasteful with big ones, and beneficial with small ones.
    8. What customers need is not a product but a solution. What you sell is not important; how you sell is.
    9. Customers don't care what you sell; they only care what they want. There is no best product, only the most suitable one.

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