On November 8-9, Huixiadan, China's largest offline B2B service platform, gathered with all distributors of P&G in six key provinces at its Beijing headquarters to sign a cooperation agreement, forming a deep partnership based on mutual benefit and professional collaboration. Huixiadan's founder and CEO Cui Zhen and P&G (China) Vice President of Sales Tang Hui witnessed the signing ceremony. As a company founded just over two years ago, Huixiadan's growth has been remarkable. Since its launch in May 2015, by the end of last December, Huixiadan's business had expanded to over 20 provinces, nearly 200 prefecture-level cities, and more than 1,000 counties, covering over 1 million stores. In 2016, the platform's transaction volume exceeded 10 billion yuan, making it China's largest offline B2B service platform. Cui Zhen, founder and CEO of Huixiadan, said that in the national economy, production, circulation, and consumption are the three key links. Production is the main link that creates social value, while circulation is an important intermediate link connecting production and consumption, with indispensable and irreplaceable value. Therefore, the core of B2B transformation is to improve efficiency, not to overturn and start over. "For example, companies like P&G have established a relatively complete market distribution system with many quality distributor partners over the past 30 years since entering the Chinese market. Thirty years of practice have proven that this system meets the needs of the FMCG industry and has driven the industry's sustainable development; it cannot be subverted. What Huixiadan aims to do is to adhere to the principle of 'no self-operation, no self-built logistics,' use emerging internet technology, and rely on effective big data from millions of stores to create targeted channel strategies for brand owners, and also help distributors upgrade and innovate to improve efficiency, transforming distributors from simple product sales to full-service distribution coverage, enabling them to survive and develop better under the impact of the internet wave. Huixiadan upholds the concept of not disrupting the existing channel ecosystem, sorting out and upgrading each channel, interconnecting them, and rebuilding them, so that the traditional distribution coverage system built by brand owners and distributors over the years can continue to be revitalized and exert greater value. This close cooperation is a preliminary trial for Huixiadan and P&G to explore new retail together. In the future, Huixiadan looks forward to deeper and broader cooperation with P&G in national and even global markets, bringing new directions to the FMCG industry," said Cui Zhen at the signing ceremony. Xiao Shuo, Vice President and Chief Strategy Officer of Huixiadan, introduced in detail Huixiadan's business model and diverse online channel marketing solutions to the attending P&G distributors. He also vividly and profoundly analyzed the different concepts and missions of current mainstream B2B platforms, emphasized the important value of distributors in the entire industry chain, and clarified that the responsibility of B2B platforms should be open empowerment and sharing, not subversion and replacement, which resonated strongly with the distributors present. Tang Hui, Vice President of Sales at P&G (China), said at the meeting: "We look forward to Huixiadan helping P&G distributors improve coverage efficiency, build their own core competitiveness, and distribute P&G products more efficiently to every corner. We also look forward to the results of this cooperation forming an empowering and replicable model that can be quickly promoted nationwide." Zhang Chi, Consulting Director of Kantar Retail E-commerce, introduced the development of the FMCG B2B industry from a macro perspective and looked forward to the prospects of the B2B industry. She said that China has become the world's largest e-commerce market and continues to maintain rapid growth. The huge low-tier market is a high ground that brand manufacturers are competing to seize. Facing this tempting cake, brand owners are facing pain points such as poor product distribution, low channel profits, and increased personnel costs. Huixiadan, based on its deep understanding of the industry, has established a unique 'cooperative' B2B platform that can help brand owners and distributors reach retail terminals in the first time, increase the distribution rate in low-tier cities, reduce distribution costs, and make data such as brand channel marketing efficiency and promotional resource usage more transparent, helping traditional brand owners and distributors to self-innovate and upgrade. In the future, internet B2B will rapidly penetrate the market and reach a market size of hundreds of billions. Huixiadan's leading internet technology and unique business model will lead the development direction of B2B and occupy an important position. In the next 3 years, Huixiadan will connect 5 million stores in China. And it is committed to becoming the largest offline B2B service platform connecting 30 million stores globally in the next 10 years, fully opening a win-win situation for brands, distributors, and terminal stores. -END-