快销品经销商专业咨询管理:kxpjxszyzxgl ------------------------ Samsung's admirable trait is its determination to be first. With the spirit of ten years to sharpen a sword, it achieves the goal of being world number one. Bold investment in technology and talent has made Samsung what it is today. "The Logic of Samsung: Only First Can Survive" reveals Samsung's success code, delving into corporate spirit, talent, technology, and strategy, learning from a formidable rival to achieve self-improvement. Currently, "Samsung studies" are in vogue, with global circles eagerly exploring Samsung's success formula and key factors. On entrepreneurship, Samsung founder Lee Byung-chul said: "If you do it, be first; otherwise, quit." On management, Samsung Group Chairman Lee Kun-hee said: "The difference between first and second is only 0.01 seconds, but it's the difference between gold and silver." On reform, Samsung Group Chairman Lee Kun-hee said: "Except for your wife and children, everything must change!" On talent, Samsung Group Chairman Lee Kun-hee said: "One genius can support 100,000 people!" On innovation, Samsung uses the sashimi theory to reach new heights: "Use the fastest speed, seize the best timing, and create the greatest advantage." When playing golf, regardless of whether others see you, you must abandon speculative ideas, such as placing the ball in the most favorable position to hit. Golf is a sport without referees; its essence is to compete with yourself. — Lee Kun-hee Lee Kun-hee's business philosophy learned from golf: compete with yourself. In 1961, after graduating from high school, Lee Kun-hee passed the Yonsei University exam and had paid for textbooks, preparing to enroll. Suddenly, his father called him for a talk, persuading him to study in Japan again. His father had graduated from Waseda University's business school and had gained much knowledge from there during Samsung's operations. Out of affection for his youngest son, he hoped Lee Kun-hee would think carefully about the future. Eventually, Lee Kun-hee agreed, and due to his father's expectations, he enrolled at Waseda University in Japan. Additionally, he took on another task from his father: besides studying business, he would also change his major from business management to mass communication. His father did this because he wanted to entrust related business areas to his son. Later, after finishing his studies in Japan, Lee Kun-hee attended George Washington University's business school for another year and a half. When he returned home, his father had already established "Tongyang Broadcasting (TBC)." In Japan, Waseda and Keio are two famous private universities, alongside Korea's Yonsei and Korea University, all prestigious at the time. Waseda's literature and political science departments, and Keio's medical and business schools, were top-ranked. Especially Waseda, which produced many talents, such as former Japanese Prime Ministers Yoshiro Mori and Keizo Obuchi. Moreover, Waseda graduates are very willing to support each other; even at seventy, they happily sing the Waseda school song, showing their pride and affection for their alma mater. Lee Kun-hee initially attended classes at Waseda's business school on the Nishi-Waseda campus. Established in 1904, Waseda's business school was Japan's first university established as a single faculty. Over 100,000 students have graduated from here, many of whom are now elite figures in Japan's economy. Among them, Sony's former President Nobuyuki Idei graduated from Waseda's School of Political Science and Economics. Following the same path as his father, Lee Kun-hee's study at Waseda carried deep and complex significance. Besides family factors, Lee's taciturn nature and habit of listening to others likely stemmed from his Japanese education, as Japanese people typically listen to others' statements first before carefully expressing their own thoughts. Since the fifth grade, Lee Kun-hee often pondered his father's teaching: "Learning golf can help you understand things." So, at Waseda, he joined the university's golf club. Lee said: "Golf is a sport where you compete with yourself." It is not as simple as people imagine; it requires strict self-regulation to play well. Like running a business, although the goal is profit, you need talent and technology to earn it. Once you build a factory and produce new products, as variables increase, you need more strategies than before. Golf is a sport without referees; its rules are complex, but its essence is to compete with yourself. Similarly, business operators have no referees; to resist the temptation of shortcuts, companies must channel their talent and technology onto the right path. "When playing golf, regardless of whether others see you, you must abandon speculative ideas, such as placing the ball in the most favorable position to hit." When no one is watching, players should still follow etiquette and rules, hitting shot by shot, accumulating scores little by little—this is the right way to play golf; business must also earn reasonable profits by taking the right path. Their logic is the same. There is a saying about golf: It is a sport like a warrior's contest, yet a gentleman's game. This means players should not hinder others and should focus on the shot. Lee Kun-hee enjoys golf and values gentlemanly conduct on the course, as he prioritizes etiquette over scores. Samsung Group operates its own golf course, and to prevent rude players from entering, they conduct special rule tests. For example, club managers first mail members study materials, test papers, and videos; after members complete and return them, managers review them to determine eligibility. Later, this golf course became an exclusive club, and those who play there feel a sense of pride. This system was established because Lee Kun-hee believed that golf reveals one's character; those who do not report their scores honestly on the course are unlikely to be upright in business. That's why he valued playing attitude. Lee Kun-hee's love for golf also permeates Samsung Group's education. He encourages employees to play golf. According to his wishes, employees at the section chief level and above must first learn golf at the course. (Images and text from the internet; please inform us if inconvenient) -------------------------------------- Like this article? 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