Mention the internet today, and it's a hot topic. From cities to countryside, the internet's shadow influences people's daily lives. The wave of the internet is unstoppable, like a spring breeze urging people forward. From elderly folks in their seventies and eighties who often mention the term 'surfing the internet' in their conversations, to kindergarten children who, bathed in the internet's influence, have mastered smartphones. This unprecedented scenario has overturned our perspective, leaving us somewhat bewildered and unable to fully comprehend it. Mobile internet has just rewritten history, and now big data, cloud computing, and the Internet of Things are once again impacting our lives. The rapid changes have produced astonishing works, and yesterday's readers have no chance to wake up before new changes arrive again. Everyone is talking about the internet and studying it, but what exactly is the internet? Is it a tool? Or a methodology? Is the internet omnipotent? A series of questions are debated across various industries. For traditional industries, how to leverage the internet? I think finding the direction and setting goals before making efforts is the key. When everyone is connected, who can you fool? In reality, there is both joy and worry. The joy is that everyone has a sense of seeking change and speed, knowing that leveraging the internet can help enterprises develop faster. The worry is that people have different understandings of the internet. Some, after listening to speeches by internet company professionals, become more confused rather than progressing. Some even irrationally focus all their energy on informatization. They talk about internet jargon constantly, claiming the internet can change destiny and achieve billions in sales in a year. Meanwhile, they neglect their traditional products, not focusing on product development or management. This puts the cart before the horse, favoring superficial grandeur, and the result is often counterproductive. Not only do they fail to implement Internet+, but they also mess up their performance. A simple example: everyone is familiar with stocks, but there are only a few stock exchanges. Everyone knows stocks can make money, so why not set up thousands of exchanges? The virtual is ultimately virtual; our real economy is indispensable. No matter how things change, everything is based on basic needs like food, clothing, shelter, and transportation. In simple terms, the internet must be combined with the real economy to do better and go further. Good products plus good channels equal the winning formula How to precisely apply the internet to enterprise production and management? I think this is an urgent problem for the business community. Often, internet professionals look down on traditional industry managers, and traditional managers also disdain self-righteous internet personnel. It's like technicians looking down on farmers, and farmers looking down on technicians. Technicians develop technological products that perform well in agriculture, but the drawback is that these products do not fundamentally solve soil compaction or the resistance of crop pests to pesticides after overuse. As a result, agricultural products either have excessive pesticide residues or fail to meet export standards and are often rejected. Even chronic diseases today cannot be said to be unrelated to our heavy use of pesticides. What is a good product? A good product is first and foremost what people need, safe, convenient, and with high added value. These are necessary conditions. If your product is good but there is no demand, or if it is excellent but has no market, is unsafe, inconvenient, has low added value, or is particularly troublesome to use, such products will not win people's hearts and will eventually be eliminated. In the internet era, good products are the prerequisite. We are not in the business of one-off deals; it's a long-term commitment that must win people's hearts and gain recognition. With good products, the channel becomes a good tool and platform, and that tool and platform is the internet. The internet requires visibility, reputation, and loyalty. Traditional industries only need to achieve these three degrees of unity. If they have all these, the enterprise will naturally develop better, products will sell better, and the future will be brighter. 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