For manufacturer sales representatives, one of the tricks to get distributors to spend money is 'big benchmark, on-site meeting, and leveraging integrated resources'! The first step, 'big benchmark', is to establish at least one excellent distributor model. The power of example is infinite. A salesperson's words are not as effective as a distributor's brief remarks. Letting distributors persuade distributors is the simplest and most effortless method. The salesperson first selects a distributor with strong strength, good business philosophy, high cooperation with the company, high willingness to invest in the market, and influence on the surrounding area, and makes this distributor a model for market investment. Achieve success at this point. Let this model distributor taste the benefits of market investment, become a beneficiary of market investment, and become the manufacturer's model and spokesperson for market investment. This is the process of establishing a 'big benchmark'. The second step is the 'on-site meeting'. Hearing is false, seeing is believing. The on-site meeting is the 'live show' of the 'big benchmark'. Invite surrounding potential distributors to participate in the entire process of the model distributor's market investment and activities, allowing them to feel the atmosphere on site, witness the frenzy of signing orders, and experience the returns on investment, providing positive stimulation to distributors. A good on-site meeting allows the model distributor to fully 'show off', achieving the goal of influencing and motivating other distributors. If distributors think: 'If he (the model distributor) can succeed, I can definitely succeed too,' then the purpose of the on-site meeting is achieved. The third step is 'leveraging integrated resources'. To ensure the success of the market investment and activities of the model distributor and the next potential distributors, the manufacturer's salesperson must learn to leverage and integrate resources. 98% of resources lie in integration. Resources are not waited for; they are fought for. Those with money contribute money, those without contribute effort. Salespeople should be adept at integrating the manufacturer's policy resources, brand resources, advertising resources, human resources, and financial resources; and integrating the distributor's local network resources, media resources, financial resources, and material resources to ensure the success of market investment. For distributors who are conducting large-scale market investment for the first time, when they hesitate and waver during the investment, the salesperson must strengthen their confidence and determination, informing them that market investment cannot be 'drizzle'—the ground isn't even wet yet. Market investment is like boiling water: even if the temperature reaches 99 degrees, it hasn't boiled; there is an essential difference between boiling water and warm water. Market investment must be large investment, large output. Don't fail due to saving the last degree of firewood (investment); market investment is not short of this 'final push'. Making distributors dare to invest and spend money has become one of the important criteria for manufacturers to evaluate their salespeople's management level of distributors. Reply with the following keywords to categorize and read related professional articles: Sales Supervisor, Second-tier Management, Regional Manager, Distributor Management, New Channels, City Manager, Competition, 2015, Manufacturer-Dealer Game, Product Slow Sales, Terminal Visit Management, Route Management, Deep Distribution, Internal Management, Sales Skills, Profit Improvement, Recruitment, Distribution, Daily Management, Team Motivation, Channel Promotion, Sales Misconceptions, New Product Launch, Township Market, New Product Pricing, Sales Target Achievement, Closing Deals, Market Visit Inspection, Baijiu, Beer, Sales Increase, Agency Products, Cross-region Sales, KA, Terminal Merchandising, New Market, Market Operation, Learning, Book Recommendations, Inventory Management, New Salespeople, Consumer Promotion, Execution, Old Products, Expired Product Handling, Model Market, Investment Promotion, New Media, Distributor Development, Performance Appraisal, Assessment, Annual Planning, Shopping Guide, Morning Meeting, Display, Transformation, Stock Pressure, Holidays, Distributor Cost Control Channel Operation, Marketing Theory and Laws, Brand Truth, Order Meeting, Team Management, Training, Debriefing, Debriefing Report. Reply with number 1 to enter the library category browsing;